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Creating (or updating) your Client’s Website

Creating (or updating) your Client’s Website. Module 3 - Online Revenue Streams – Maps & Processes. Biggest Website Mistakes. No clear call to action, too much going on (a confused mind doesn’t buy/take action.) Unprofessional, templated look Out of date, old info (esp. w/blogs)

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Creating (or updating) your Client’s Website

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  1. Creating (or updating) your Client’s Website Module 3 - Online Revenue Streams – Maps & Processes

  2. Biggest Website Mistakes • No clear call to action, too much going on (a confused mind doesn’t buy/take action.) • Unprofessional, templated look • Out of date, old info (esp. w/blogs) • Brochure site – all about me

  3. The ‘One Banana’ Website • What is the purpose of the website? What ONE thing do you want people to do when visiting the site • Subscribe to pink spoon/list • Push the buy button • Contact you • Inform / Make a referral • etc

  4. Types of Websites • Main websites • Sales pages • Pink spoon/squeeze pages (lead generation) • Portal site • Blogs • Store

  5. Key Elements… • Call to action on all pages (subscribe, buy, etc) • Overall look/feel, graphics (branding) • WIIFM (it’s not about you!) • Use of media – audio, video • Keep it clean/focused

  6. Website content Usually the toughest part of creating/revising a website • Words, video, audio? • Who will write copy, create media? • Keep it simple/focused – lead to the call to action • Can take some time, plan for it

  7. Website Technology ‘Traditional’ Website – HTML based, no CMS • Pros – can do anything you want, no restrictions • Cons – harder to update, can be messy, ‘stuck’ with web designer Content Management System – ie. Wordpress • Pros – easy to update, highly customizable nowadays • Cons – more work to setup, some glitchy things, some systems quite restrictive

  8. Finding a Web Designer • Decide on Technology before hiring designer – ie: find a Wordpress designer • Know what you want before you hire! • Don’t get ‘trapped’ with a designer – ie: use their hosting, complicated site design • Beware – most web designers are ‘designers’ not ‘marketers’

  9. Sales Pages & Copywriting Sales pages connect your product with the buyers Where the rubber meets the road. Will your visitor buy, after all the work that's gone before? Authenticity, clarity, intimacy and measurement are touchstones here.

  10. A sales page is a conversation... 'Coach' them through to the solution/ offering use their language/words, say it as they would say it (step 2) ask engaging questions write as you would speak

  11. Key Considerations Make your page scanable, then readable Headlines, subheads Who is this page for? Target audience, what you can help them with Why should I listen to you? Establish your credibility early stories, experience, testimonials, results

  12. Key Considerations List benefits before features Benefits sell, features inform Make your offer clear Price, bonuses, buy buttons Keep the layout clean and simple whitespace, shorter paragraphs, bullet points, easy to read fonts

  13. Key Considerations Track and test results make tweaks and see if results improve or not Don’t forget the thank you page! Tell a friend, co-opt, upsell

  14. Role of the OBM Hire/coordinate copywriter (if need be) Sales page design/graphics Source testimonials/permission Prep the stuff behind the buy button

  15. Store Site Options If your client has just a few items – a single page ‘store’ will do the trick www.beawealthytherapist.com/practicebuild.html If your client has multiple items – look to setup a stand-alone store site www.mythoughtpartners.com/shop/

  16. Technology Recommend setting up a blog based site • Theme at http://ecommercethemes.com/ • Customize banners, featured sections • Give people option to comment/review • A few plugins we use:Quotes – nice testimonial rotator in sidebarhttp://sww.co.nz/wordpress-plugins/flexi-quote-rotator/Redirection – open up new webpageshttp://urbangiraffe.com/plugins/redirection/

  17. Make sure to include… • Great pictures of products • Testimonials • Guarantee • ‘About Us’ info • Payment logos (credit card, PayPal) • Security logos i.e. Hackersafe

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