WEL-GEM Annual Learning Journey Day 2 Azerbaijan, 2-6 July 2012

1. WEL-GEM Annual Learning JourneyDay 2Azerbaijan, 2-6 July 2012

2. Agenda, day 2 08:30 Tea/Coffee 09:00 Practicalities, feedback on your feedback 09:15 Presentation from AZB team 10:30 Break 10:45 Preparation for field visit 12:30 Lunch 13:30 Leave from Baku 18:00 Arrive in Ganja

3. Agenda, day 2 08:30 Tea/Coffee 09:00 Practicalities, feedback on your feedback 09:15 Presentation from AZB team 10:30 Break 10:45 Preparation for field visit 12:30 Lunch 13:30 Leave from Baku 18:00 Arrive in Ganja

4. Feedback practicalities

5. Trading off – costs and benefits HH level work New economic activity Which parts of the day can be “traded off” from household to economic activity? Milking cows Washing clothes One day activities cooking Caring for sick Minding children shopping cleaning cooking

6. Trading off – costs and benefits HH level work New economic activity Which parts of the day can be “traded off” from household to economic activity? What is not done, and who can do it? When is it worth to “trade off” care work for new economic activity? It may not be worth giving up something (social capital) in return for the new thing (new economic opporunity) Milking cows Washing clothes One day activities cooking Caring for sick Minding children Washing clothes cleaning cooking

7. Feedback Role institutions play in contributing to women’s economic agency

8. Agenda, day 2 08:30 Tea/Coffee 09:00 Practicalities, feedback on your feedback 09:15 Presentation from AZB team 10:30 Break 10:45 Preparation for field visit 12:30 Lunch 13:30 Leave from Baku 18:00 Arrive in Ganja

9. Feedback AZB presentation

10. Strawberry Value ChainMarket for Poor20 June 2012Barda, Azerbaijan

11. Oxfam International in Azerbaijan • Oxfam International is operating in Azerbaijan since 1993 with the purpose to aid IDPs and vulnerable people suffered from Nagorno Karabakh war. But then Oxfam Int. continued its work in Azerbaijan with development programs with the purpose to reduce poverty in the country.

12. Oxfam implements the following development programs: • SMART (Stimulating Markets for Small Scale Farmers Project funded by Swiss Agency for Development and Cooperation). • Sunrise (In 2010 Oxfam and Unilever formed a partnership known as Sunrise to explore, develop and implement innovative smallholder-based sourcing models for food ingredients). • Governance (Strengthening the capacity of 20 village municipalities to provide safe water supply).

13. . • Health Care (Since 1999 Oxfam has been working to improve people’s access to affordable primary health care services) • Grow Campaign (on June 1, 2011 oxfam globally launched the Grow campaign which address the problems related to food security and climate change). • DRR (We are helping communities to prepare for and respond adequately to natural disasters by increasing resilience and reducing vulnerability)

14. SMART • The main aim of SMART is to reduce poverty by stimulating market systems that function for the benefit of women and men smallholders. SMART covers 3 Value Chain: • Yellow Onion • White Onion • Strawberry

15. The Aim of Strawberry Value Chain is: • Improve access to quality strawberry materials • Improve production technology • Strengthen access of smallholder producers to fresh fruit market

16. Why Strawberry Value Chain? • Growing strawberry can be highly profitable even in small plots which make it suitable enterprises for women and other vulnerable groups

17. . • The project focus the interventions to improve access to quality strawberry planting materials and production technology as well as to strengthen access of small producers of strawberry to the fresh fruit market.

18. Initially we made field visits to learn the demand and challenges of the strawberry growing farmers and farmers especially women farmers noted that their main problem is to have new varieties. For making good income it is necessary to have productive varieties and technology.

19. To see the productive varieties and technology on a local level on 2 November 2012 SMART project organized exposure visit to Jalilabad which is mainly strawberry growing region in the south part of Azerbaijan.

20. . • In Jalilabad Farmers first time saw that seedling are irrigated through drip irrigation system and strawberry varieties that give crop 5 month from May up to September which inspired farmers to grow this new varieties, as local variety gives crop only 20 days in May.

21. The five Irivenli farmers are convinced that there is a strong business case if strawberry farmers in the Central Region will use the modern variety and which will increase the demand for information and expert advice about appropriate growing techniques.

22. Considering the demand and mainly women participation in Strawberry Value Chain Oxfam with the contribution of Irevanli community set up Strawberry Nursery with drip irrigation system as a visual sample for other farmers.

23. For learning the use of drip irrigation system and the way of applying the chemicals AKTIVTA (agro service) provided trainings and distributed materials about the “Chemicals and Diseases” to the women and men farmers.

24. When Nursery was ready women were so happy they even put special plant in the middle of the field to protect the field from “bad eyes”.

25. SMART sponsored an exposure trip of women and men farmers, trader, and Head of Municipality to Turkey to learn about modern sowing and growing techniques, marketing and local aggregation management being done by farmers cooperatives, and the product quality standards being applied in the main wholesale markets

26. . .

27. Project Trends – Strawberry • There is tremendous potential in economic opportunity and enterprise profits in this supply chain • We now know how to produce the right variety more efficiently in order to sell at a competitive price • We have identified the potential partners both for fresh market and processor chains • Challenge is in efficiently disseminating the new knowledge and technology in a sustainable way making sure that the IDPs, wage labourers, women and other small producers will be able to benefit in the economic activity

28. Progress to date – Strawberry • A micro nursery in 25 acres in Irevanli, Tartar has been started • Three main objectives: to test the modern variety Viktoria under the local climactic and soil conditions; produce and disseminate the planting materials to other small producers; generate new information and lessons to disseminate to all market players in the Central Region and to the local government. • If results prove positive, the micro nursery will be able to supply 80,000 modern planting materials enough to sow a total of 1 hectare in the coming sowing season in November 2012 • SMART sponsored an exposure trip of women and men farmers, trader, and Head of Municipality to Turkey to learn about modern sowing and growing techniques, marketing and local aggregation management being done by farmers cooperatives, and the product quality standards being applied in the main wholesale markets

29. Progress to dateAddressing the main challenges in strawberry value chain • Transportation cost is the biggest constraint to make it profitable for the existing market actors to trade in new varieties between the main source in Jalilabad and the farmers in Tartar • The success of the micro-nursery in Irevanli is critical to convince the main sources in Jalilabad about the long-term feasibility and profitability of co-investing in satellite nurseries in the Central Region • Open field days of the micro nursery are planned in May – July back-to-back with meetings between farmers and market actors • The business case will be finalised based on verified results in July – September to form the basis of concrete negotiations between interested farmers and willing service providers

30. Thank you!

31. Agenda, day 2 08:30 Tea/Coffee 09:00 Practicalities, feedback on your feedback 09:15 Presentation from AZB team 10:30 Break 10:45 Preparation for field visit 12:30 Lunch 13:30 Leave from Baku 18:00 Arrive in Ganja

32. Agenda, day 2 08:30 Tea/Coffee 09:00 Practicalities, feedback on your feedback 09:15 Presentation from AZB team 10:30 Break 10:45 Preparation for field visit 12:30 Lunch 13:30 Leave from Baku 18:00 Arrive in Ganja

33. Tasks • Come up with questions for these actors on promoting Women’s Agency • Get back into your 3 groups and share these questions • Appoint a ‘team leader’ to do the introductions • Write up your questions and give to Gulnar

34. Preparation for field visit • Specific questions may be easier to translate. • Concepts (and jargon) may not aid understanding. • Specific, concrete examples in your question helps communication (through a translator) of what you are trying to ask. Examples: RATHER THAN “How do you supportvalue chains?” (two concepts) ASK “Could you tell us what you do for producers, processors and/or traders – like training, licensing, market information, funding or technology?” INSTEAD OF “(How) do you promote women’s leadership?” MAYBE “There are women committee members, do you offer specific activities for their needs, skills, resources…?”

35. Preparation for field visit • We are (usually) development promoters with an agenda: the group/actor is currently doing A, B, C and (we think) the group’s future strategic role could be more of B and D and E! We should discuss and agree what this is, what’s more strategically important. Example: SAY/ASK “We hear/understand you are doing A and B and C we’re particularly interested in B. Could you tell us…”

36. Preparation for field visit Example: A question that begins with or affirms their reality and moves to “what if…” – You said the group is now managing $ 1000 in the fund, what if you managed $ 10,000? How would you manage the cash? A bank? The Department of…?” • We can use our position as outsiders to ask “naïve” (but sympathetic, not challenging) questions that help the group/actor “think outside the box”. • The visitor group can organize itself or allow one person to ask a series of specific, related questions exploring a new area – a dialogue, not extractive information Example: “I heard another company has good machinery for jam-making, if there was a trade opportunity with UK, let’s say, could you produce enough for demand? what would you need for training and funding?