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Hierarchy of needs theory

Hierarchy of needs theory. By: Umo Aly (111100119) Under Graduate Studies (BBA) Albukhary International University, Kedah, Malaysia. What is hierarchy of needs theory ?. This theory is used to understand what motivates people. How can we use this theory?.

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Hierarchy of needs theory

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  1. Hierarchy of needs theory By: UmoAly(111100119) Under Graduate Studies (BBA) Albukhary International University, Kedah, Malaysia.

  2. What is hierarchy of needs theory ?

  3. This theory is used to understand what motivates people

  4. How can we use this theory?

  5. To motivate human behavior…

  6. …and to identify what drives the people …

  7. …and toimplement change initiatives.

  8. Maslow’s hierarchy of needs theory

  9. Physiological needs Are the physical requirements for human survival.

  10. Example: Air, water, and food are metabolicrequirements.

  11. Safety Needs When physical needs relatively satisfied, the individual's safety needs take precedence and dominatebehavior.

  12. Including: • Personal and financial security • Health and well-being • Safety net against accidents/illness and adverse impacts

  13. Example: A women needs to be protected and secured out of any crime.

  14. Love and belonging needs The third level of human needs is interpersonal and involves feelings of belongingness.

  15. Example : friends, family, spouse, lover

  16. Self-Esteem Needs Self- esteem presents the typical human desire to be accepted and valued by others

  17. 2 versions of self-esteem: The lower version is the need for respect from others The higher version manifests itself as the need for self-respect

  18. Example: A man have a need for strength, mastery, self-confidence and freedom. Lack of these needs may lead to a weaknessor helplessness.

  19. Self-actualization Realizing potential, fulfillment, seeking growth and high experiences.

  20. Example: One girl might have the strong desire to become an ideal mother. For others, it may be expressed in artsor sports.

  21. References Green, C. D. (2000).Classics in the History of Psychology: A Theory of Human Motivation. Retrieved on 31 July, 2013 at: http://webcache.googleusercontent.com/search?q=cache:kGTenSMdngoJ:downloads.joomlacode.org/trackeritem/5/8/7/58799/AbrahamH.Maslow-ATheoryOfHumanMotivation.pdf+&cd=2&hl=en&ct=clnk McLeod, S. A. (2007). Maslow's Hierarchy of Needs - Simply Psychology. Retrieved on 31 July, 2013 at: http://www.simplypsychology.org/maslow.html Shiv. (2010). How Maslow's hierarchy of needs can be used to implement change initiatives. Retrieved on 31 July, 2013 at: http://gshivnarayan.blogspot.com/2010/05/how-maslows-hierarchy-of-needs-can-be.html Wikipedia(n.d.).Maslow's hierarchy of needs. Online at https://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs

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