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Dilemma for Benefits Communications

Dilemma for Benefits Communications. Central Virginia Employee Benefits Council March 5, 2008. A Looming Disconnect. Increasingly complex benefit responsibility for employees Wider use of “new media”. Choosing Benefits. Example. 25 year old single female new hire Full time

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Dilemma for Benefits Communications

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  1. Dilemma for Benefits Communications Central Virginia Employee Benefits Council March 5, 2008

  2. A Looming Disconnect • Increasingly complex benefit responsibility for employees • Wider use of “new media”

  3. Choosing Benefits

  4. Example • 25 year old single female new hire • Full time • $36,000 salary

  5. Complex Decisions • Which medical plan? $$ now and later? • FSA/HSA/HRA? • Do I save a % of my pay? How much is that? • What investment funds to select? • Can I buy more vacation? • Do I have the right life insurance? • Do I have to have disability benefits? • Am I ever going to have fun again?

  6. Difficult Financial Concepts • Net pay • Cash flow • Pre tax • Investment funds • Tax bracket • Eligible claims • Year end carryover • Deductible • Reasonable & customary fees

  7. Where Do They Get Their Information?

  8. Information in Age of Aquarius • Boomers (over 45) • Meetings • Handouts • Booklets • Local community contacts • Internet • Videos • Peers

  9. Information in New Media • Gen X and Millennial (under 45) • Peers • Cell phones • Text messages • Online communities • Blogs • E-mails • Internet • Podcasts • Print • Video • Meetings

  10. Technology based Mobile Interactive User-generated Wireless Peer to Peer Instant Speed New Media

  11. Blogs Podcasts Sound Video Text Messaging Networks Online Communities Craigs list Vault ITunes NPR rebroadcast YouTube Otair Omnilert Wesabe New Media

  12. New Media • www.wesabe.com • www.mint.com • www.cleverdude.com • www.choate.com • www.abcnews.go.com • www.richmond.craigslist.org • www.youtube.com

  13. Blocking & Tackling • Who’s your audience? • What’s your message? • What behavior needs to occur? • What does the audience pay attention to? • Or getting to “open” • What media is available? • Timing? • Budget?

  14. 25 Year Old New Hire??? • Millennial • Generation X

  15. Questions?

  16. Dilemma for Benefits Communications Jackie P. Jackson 804-864-1925 jpjackson@jackconsultingllc.com www.jackconsultingllc.com

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