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Intelligence Preparation of the Environment

Intelligence Preparation of the Environment. USAAC G2/9. Why 17-24 Market?. 17-24 Market accounts for 87% of previous 3 years worth of non-prior service soldiers. 87% of new Army Soldiers (non-prior service). Market Quick Stats. 31.5 Million 17-24 Year Olds 49.7% are Male

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Intelligence Preparation of the Environment

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  1. Intelligence Preparation of the Environment USAAC G2/9

  2. Why 17-24 Market? • 17-24 Market accounts for 87% of previous 3 years worth of non-prior service soldiers 87% of new Army Soldiers (non-prior service)

  3. Market Quick Stats • 31.5 Million 17-24 Year Olds • 49.7% are Male • 50.3% are Female • 66% are Caucasian • 15.3% are African American • 13% are Hispanic • 5.7% are Other • 81% are High School Diploma Graduates* • 50% are Test Score Category I-IIIA * Does not include GED Sources: Woods & Poole NCES

  4. Generation Next…. • Technologically Savvy • Unique and Distinct • Want to be Rich and Famous • More Tolerant on Social Issues • The “Look at Me” Generation • Close to Their Families • 48% lean Democratic • 35% lean GOP Generation Next 18-25 Generation X 26-40 Baby Boomers 41-60 Senior 60+ Pew Research Center

  5. Market Location by Density • 83.4% Live in Metropolitan Areas • 16.6% Live in Nonmetropolitan Areas USAREC Production: 79% metro, 21% non-metro

  6. Profile of an Active Army Recruit Male (83.6%) Female (16.4%) • Caucasian (70.1%) • African Am (13.1%) • Hispanic (12.1%) • API/Other (4.8%) • Married (21.6%) • Dependents (25.1%) • 2 or fewer (67%) • Average Age: 22.3 • Education: 12.0 yrs • Average AFQT: 58.0 • Average GT: 105.8 • Term: 3.8 yrs • HSDG (65.3%) • GED (24.1%) • Caucasian (53.6%) • African Am (26.1%) • Hispanic (13.9%) • API/Other (6.4%) • Married (26.1%) • Dependents (27.5%) • 2 or fewer (62%) • Average Age: 21.9 • Education: 12.2 yrs • Average AFQT: 54.6 • Average GT: 102.2 • Term: 4.0 yrs • HSDG (71.7%) • GED (14.3%) Source: Data Warehouse, FY2007 YTD contracts, prior and non-prior service [as of 8 Aug 07]

  7. Profile of an Army Reserve Recruit Male (76%) Female (24%) • Caucasian (63.5%) • African Am (16.6%) • Hispanic (14.4%) • API/Other (5.5%) • Married (18.6%) • Dependents (22.2%) • 2 or fewer (61%) • Average Age: 23.4 • Education: 11.8 yrs • Average AFQT: 56.6 • Average GT: 104.6 • Term: 5.3 yrs • HSDG (75.4%) • GED (10.0%) • Caucasian (49.3%) • African Am (30.6%) • Hispanic (14.0%) • API/Other (6.1%) • Married (16.9%) • Dependents (22.7%) • 2 or fewer (66%) • Average Age: 22.3 • Education: 12.0 yrs • Average AFQT: 53.8 • Average GT: 101.5 • Term: 5.6 yrs • HSDG (73.7%) • GED (6.8%) Source: Data Warehouse, FY2007 YTD contracts, prior and non-prior service [as of 8 Aug 07]

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