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Slides Created and Designed by Apple Mountain Software, Inc. apmtnsoft

Marketing. Charles W. Lamb, Jr. Joseph F. Hair, Jr. Carl McDaniel. Slides Created and Designed by Apple Mountain Software, Inc. http://www.apmtnsoft.com. Types of Consumer Products. Products. Consumer Products. Business Products. Convenience Products. Shopping Products. Specialty

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Slides Created and Designed by Apple Mountain Software, Inc. apmtnsoft

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  1. Marketing Charles W. Lamb, Jr. Joseph F. Hair, Jr. Carl McDaniel Slides Created and Designed by Apple Mountain Software, Inc. http://www.apmtnsoft.com

  2. Types of Consumer Products Products Consumer Products Business Products Convenience Products Shopping Products Specialty Products Unsought Products

  3. Shopping Products Convenience Products Specialty Products Unsought Products New! Your photos on compact disc! Consumer Products

  4. Product Lines Advertising Economies Package Uniformity Benefits of Product Lines Standardized Components Efficient Sales and Distribution Equivalent Quality

  5. Gillette’s Product Lines & Mixes Width of the product mix Blades and Writing razors Toiletries instruments Lighters Depth of Sensor Series Paper Mate Cricket the product Trac II Adorn Flair S.T. Dupont lines Atra Toni Swivel Right Guard Double-Edge Silkience Super Adjustment Soft and Dri Lady Gillette Foamy Super Speed Dry Look Twin Injector Dry Idea Techmatic Brush Plus Three-Piece Knack Blades

  6. Abbreviated Product Mix–Kraft Width of Product Mix Breakfast Cereals Baked Goods Beverages Country Time Lemonade Crystal Light Kool-Aid Sugar-Free Kool-Aid Tang Alpha-Bits Fruit & Fiber Grape-Nuts Honeycomb Pebbles Post 40% Bran Flakes Post Raisin Bran Post Toasties Smurf-Berry Crunch Entenmann’s Hostess Snacks Krema Candy Orowheat Depth of Product Lines

  7. Changing Product Lines–Kraft Width of Product Mix Breakfast Cereals Baked Goods Beverages Alpha-Bits Fruit & Fiber Grape-Nuts Honeycomb Pebbles Flintstones Post 40% Bran Flakes Post Raisin Bran Post Toasties Smurf-BerryCrunch Entenmann’s Hostess Snacks Krema Candy Orowheat Country Time Lemonade Crystal Light Kool-Aid Sugar-Free Kool-Aid Tang Sweet Stuff Depth of Product Lines

  8. Adjustments to Items, Lines, & Mixes Product Modifications Strategies for Changing Product Lines Repositioning Product Line Extensions Product Line Contractions

  9. Product Modifications Quality Modifications Functional Modifications Style Modifications

  10. Branding Individual Types of Manufacturer’s Brands Family Co-Branding Combination

  11. Major Branding Decisions Brand No Brand Private Brand Manufacturer’s Brand Combination (family and individual) Combination (family and individual) Individual Brand Family Brand Family Brand Individual Brand

  12. Contain and Protect Functions of Packaging Promote Facilitate Storage, Use, and Convenience Facilitate Recycling Packaging

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