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Philip Spedding H ead of Individual Giving and International IMC 31st March 2011

Philip Spedding H ead of Individual Giving and International IMC 31st March 2011 . Arts & Business – Business Network. Our national business membership provides access to pioneering research, international networks, advocacy and opportunities to share best practise.

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Philip Spedding H ead of Individual Giving and International IMC 31st March 2011

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  1. Philip SpeddingHead of Individual Giving and InternationalIMC31st March 2011

  2. Arts & Business – Business Network • Our national business membership provides access to pioneering research, international networks, advocacy and opportunities to share best practise. • More than 500 UK-based companies benefit from being part of our Business Network, including BP, HSBC, Sky Arts, Deutsche Bank, Toshiba, PriceWaterhouseCoopers, Prudential, Eversheds and Lloyds TSB Commercial Finance.

  3. Arts & Business – Arts Network • We work with 1200 arts organisations annually, through our arts membership

  4. Arts & Business – International Network • We have links to 24 international territories including China, Abu Dhabi, Canada, Russia, Norway, Hungary, USA, Brazil and South Africa.

  5. Presentation title here (Arial 12) Arts & Business What is so special about your organisation

  6. Presentation title here (Arial 12) Arts & Business Where’s the money?

  7. Presentation title here (Arial 12) Arts & Business Public vs Private

  8. Funding - What kinds are there? • Public • Government • Local Authority • Private • Sponsorship • Grants • Philanthropic Donations • Commercial • Trading • Hires • Merchandising • Services

  9. Funding - Public funding • Likely to be static at best • Reduction more likely

  10. Building SecurityHow does Mixed Funding help? • No single reliance on any one source or decision of one individual. • Wider involvement from a range of individuals, trusts or companies • Asense of “shared ownership and endeavour”

  11. Building Security – Mechanics Legal structure Build your own or work with another organisation Trustees / Friends / Ambassadors

  12. Presentation title here (Arial 12) Arts & Business Public vsPrivate

  13. History

  14. History “Can I have some more, please Sir?”

  15. Presentation title here (Arial 12) Arts & Business SponsorshipDonations

  16. Introduction to Fundraising Definition of Arts Sponsorship • The payment to an arts organisation by a business in exchange for agreed benefits such as promotion of the business’ name, its products or services. Sponsorship is often a part of a business’ general promotional expenditure.

  17. Introduction to Fundraising Definition of Arts Donation • The payment to an arts organisation by a business or an individual in expectation of nothing in return

  18. Introduction to Fundraising But... Everyone wants something in return.

  19. Introduction to Fundraising Fundraising... It is about them It is not about you.

  20. Presentation title here (Arial 12) Arts & Business • Corporate • Foundation • Individual

  21. Presentation title here (Arial 12) Traditional Sponsorship – M&B

  22. Presentation title here (Arial 12) Content Sponsorship – Classic FM

  23. Presentation title here (Arial 12) Connections – Morgan Stanley

  24. Presentation title here (Arial 12) International Sponsorship – CUP

  25. Presentation title here (Arial 12) International Sponsorship - Finnair

  26. Presentation title here (Arial 12) International Sponsorship – Rolls Royce

  27. Presentation title here (Arial 12) Arts Based Training – Rolls Royce

  28. Presentation title here (Arial 12) Reputation - BP

  29. Presentation title here (Arial 12) Partnerships

  30. Presentation title here (Arial 12) Arts & Business The Future

  31. Gorillas

  32. Gorillas

  33. Gorilla & Cadburys Sales increased by 9% Perception of the brand improved by 20% Creative direction “founded upon the notion that all communications should be as effortlessly enjoyable as eating the bar itself.”

  34. Presentation title here (Arial 12) Arts & Business The Modern Dynamic and The Consumer

  35. The modern dynamic & the Consumer Nomura Institute Four eras of economic activity: Agricultural Industrial Informational Creative

  36. macc The modern dynamic & the Consumer Daniel Pink A Whole New Mind "Logical and precise, left-brain thinking gave us the Information Age. Now comes the Conceptual Age — ruled by artistry, empathy, and emotion.“

  37. The modern dynamic & the Consumer The Experience Economy

  38. macc Computers

  39. macc Shoes

  40. macc Circuses

  41. macc Cities

  42. Culture as... • Entertainment • Brand • Location • Content • Creativity • Authenticity

  43. Presentation title here (Arial 12) Key targets • Customers • Staff • Community

  44. Culture as Entertainment – Eurostar

  45. Presentation title here (Arial 12) Sponsorship with twist - Travelex The Travelex £10 ticket season

  46. macc Sponsorship Plus - V&A & HSBC

  47. macc Sponsorship Plus - V&A & HSBC

  48. macc Hewlett Packard & National Gallery

  49. macc Hewlett Packard & National Gallery

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