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The 30 Second Pitch

The 30 Second Pitch. What is my service, product, company, or cause? What problem do I solve (or what demand do I meet)? How am I different? Why should you care?. The 30 Second Pitch. In 30 seconds, potential investors need to be taken through four phases: Attention

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The 30 Second Pitch

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  1. The 30 Second Pitch • What is my service, product, company, or cause? • What problem do I solve (or what demand do I meet)? • How am I different? • Why should you care?

  2. The 30 Second Pitch In 30 seconds, potential investors need to be taken through four phases: • Attention • competing against numerous other distractions, you must capture their attention • Excitement • now that they are paying attention, you need to get them excited about you and your company • Engagement • now that they are excited, enable them to imagine becoming involved with you and your company • Action • the goal of your presentation: get potential investors to spend time with you to learn about your company, your product, and the investment opportunity. Bill Warner, Steve Bayle

  3. The 30 Second Pitch Ex: "How many of you use those flash memory disks? What if your car had a USB port and could play music from them? That's what we're building... (See article, “30 seconds to pitch your company by Steve Bayle, for more) Bill Warner, Steve Bayle

  4. Business Name(Logo) Entrepreneur’s Name Grade Age

  5. Business Profile • Explain your business and why you selected it (Chapter 1) • Type of Business (Chapter 2) : • Service, Retail, Manufacturing,Wholesale • How will you satisfy a consumer need • Legal Structure (Chapter 14) : • Sole Proprietorship, Partnership, C Corporation, SubChapter-S, Limited Liability Company or Not-for-Profit Corporation • Why did you select this legal structure? 1

  6. Opportunity (Chapter 4 & 5) • Define opportunity • List 3 ways your business fulfills a consumer need/solves a problem • Qualifications • List 3 reasons why you are qualified to run this business 2

  7. Consumer Profile (Chapters 11 & 18) • By Location • [The size of the area, density, and location of your customers. Where do your customers live, work, go to school, or shop?] • By Population • [The age, gender, occupation, and education of your customers] • By Personality • [The general personality, lifestyle, sports, hobbies & other fee time activities, music preferences, etc.] • By Behavior • [Purchasing patterns and buying behavior such as rate of use, repetition of purchases, benefits sought, brand preferences, and loyalty characteristics of your customers.] • By Income • [Economic factors such as household income, family composition and size, and purchasing behavior (impulsive cash or cautious credit card purchases). ] Photo of a consumer 3

  8. Competition (Chapters 8 & 17) Competitive Advantage(Chapter 8) •List 2 reasons why customers will purchase your product or service over your competitor’s. (Go beyond lowest price.) 4

  9. Marketing Mix (Chapter 10 &18) • Price: • [Should be an explanation of why you chose your price] • Place: • [Should be an explanation of why you chose this place] • Product: • Explain the benefits and features of product • Promotion: • Explain the strategy to promotions you will use 5

  10. Marketing Plan (Chapter 10 & 19) 6

  11. Economics of 1 Unit (Chapter 9)(Retail/Wholesale Businesses ONLY) 7

  12. Cost of Materials/Direct Labor (Chapters 2 & 9)(For Service and Manufacturing Businesses ONLY) 8

  13. Economics of 1 Unit (Chapter 9)(For Service and Manufacturing Businesses ONLY) 9

  14. Time Management Plan 10

  15. Average Monthly Fixed Costs (Chapter 9) 11

  16. Sales Assumptions • What are the assumptions that inform your projections? • Size of market • Full capacity • How much time can you spend (see time management slide)? • Do you have help? • Seasonality • When is the busiest time of year for you, your industry? • Time to develop a brand presence and establish customer base (ie. No business sells at full capacity immediately) 12

  17. Monthly Sales Projections (Chapter 13) (Double click on chart to add information) Total = 13

  18. Projected Yearly Income Statement(Chapter 13) 14

  19. Start-up Investment(Chapter 14) 15

  20. Return On Investment (Chapter 14) 16

  21. Social Responsibility Plan (Chapter 10) • Describe how your business will give back to the community or support a cause in which you believe • Explain how you will incorporate social responsibility into your marketing plan 17

  22. Business - [enter short term goal] - [enter long term goal] Business & Educational Goals (Chapter 3) • Educational • - [enter short term goal] • - [enter long term goal] 18

  23. [Enter your mission statement (or slogan if applicable)] Thank you for your consideration of[Enter company name] 19

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