1 / 16

Save the fun saver Redesign of kodak

Save the fun saver Redesign of kodak. Presented by: Natalie Hoopes Elizabeth McClure Erica Kontson. Table of contents. Recognition of the need/Definition of the problem Exploring the Camera Gathering information Weighing our options Specifications Comparing options Final solution.

giovanna-abbott
Download Presentation

Save the fun saver Redesign of kodak

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Save the fun saverRedesign of kodak Presented by: Natalie Hoopes Elizabeth McClure Erica Kontson

  2. Table of contents • Recognition of the need/Definition of the problem • Exploring the Camera • Gathering information • Weighing our options • Specifications • Comparing options • Final solution

  3. Recognition of the need • To re-create the Kodak “Fun-Saver” disposable camera to boost the sales market • Save the Kodak company • Redesign the camera to be more convenient and fun to use

  4. Definition of the Problem • Target audience: older people (above the age of 40) who frequently use disposable cameras • Survey older people to generate ideas from our target audience “Should also be durable, so you don't have to worry about damaging the film if it's getting tossed around a bit.” “Clear labeling regarding the number of prints, the flash capability, how to use, etc.” “When Ithink of disposable… I just think of convenience, and buying it last minute…”

  5. Exploring the camera

  6. Exploring the camera

  7. Exploring the camera

  8. Gathering information

  9. objective tree

  10. Pairwise comparisons

  11. Weighted objective tree

  12. Specifications • Camera flash should reach a maximum distance of fourteen feet • The size of the camera should remain the same • The labeling on the outside of the camera should be clearer and the font should be larger • The outer shell material should be more shock absorbent to prevent damage • Carrying case and color options are possible options • Price should stay in the range of $8-$11

  13. Morphological Chart & Comparing alternatives

  14. Design Selection/Final solution • We decided to modify the Fun Saver design by adding the following features: • Color options- solid colors only • Protective shock absorbent material on outer edges • Bigger directions/clear labeling

  15. Conceptual prototype / Sketch

  16. Any questions/Comments?

More Related