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Campus Celebrities Dealing with High-Profile Coaches & Student-Athletes #SECCA13 Jason Cook, APR

Campus Celebrities Dealing with High-Profile Coaches & Student-Athletes #SECCA13 Jason Cook, APR Senior Associate Athletics Director. Johnny Manziel. #Johnny Football. “Johnny Manziel's post-Heisman dream tour continued Sunday night with a trip to the NBA Finals .”

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Campus Celebrities Dealing with High-Profile Coaches & Student-Athletes #SECCA13 Jason Cook, APR

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  1. Campus Celebrities Dealing with High-Profile Coaches & Student-Athletes #SECCA13 Jason Cook, APR Senior Associate Athletics Director

  2. Johnny Manziel

  3. #Johnny Football “Johnny Manziel's post-Heisman dream tour continued Sunday night with a trip to the NBA Finals.” Dallas Morning News, June 10, 2013

  4. #Johnny Football

  5. #Johnny Football

  6. #Johnny Football

  7. #Johnny Football

  8. #Johnny Football

  9. #Johnny Football

  10. #Johnny Football

  11. #Johnny Football

  12. A Twitter Phenom @JManziel2 356,913 @TAMU 75,648 @AggieAthletics 34,422 @AggieFootball 61,698 @SECSportsUpdate110,100 281,868

  13. The Realization • We contributed to this happening! • First Heisman winner on Twitter • First generation of digital natives • His family has money • Living a college dream

  14. Athletes and Trademarks

  15. Lessons we are LEARNING • Balance the brand • Don’t jump to conclusions • Provide context and know the rules • Document … document … document • Designate a single POC • Dealing with young adults • Provide support

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