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YouTube was created in 2005 by three former PayPal employees.

Overview of Case Study. YouTube was created in 2005 by three former PayPal employees. It has been owned by Google Inc. since 2006, but before that it was independent. ‘Broadcast Yourself’

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YouTube was created in 2005 by three former PayPal employees.

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  1. Overview of Case Study YouTube was created in 2005 by three former PayPal employees. It has been owned by Google Inc. since 2006, but before that it was independent. ‘Broadcast Yourself’ From 2005 to 2011 the interface of the website has gone from just 1 when it was launched to 32 plus a USA version.

  2. Historical Developments It was launched in 2005 as www.youtube.com, and was developed over the following months. The first video was uploaded on 23rd April 2005 by co-founder Jawed Karim (Jawed) - ‘Me at the Zoo’ . July 2006 – the company said that 65,000 new videos were being uploaded everyday. In 2008 YouTube agreed with MGM, Lions Gate and CBS allowing the these companies to post full length shows on the site (only for US viewers). In 2009 YouTube developed a UK version of ‘Shows’ offering around 4000 full length shows for more than 60 partners. In 2010 YouTube introduced a online film rental service. Which offers viewers in the US, Canada and the UK only.

  3. Applicable Theory Flew (2002) – Shortens the Distance between people Cairncross (1998) – ‘Death of Distance’ Citizen Journalism – assisting news channels with their video footage. (e.g. BBC News) Viral Marketing (e.g. Mini ) YouTube is decentralising as it gives power to its audience as a producer. Lister – Interactivity, Distribution and Prosumer.

  4. Section B The world first heard about the death of Michael Jacksons death from the online gossip website TMZ How has new/digital media changed the way in which information reaches audiences and what are the implications?

  5. Section B -You are able to share YouTube videos on Facebook and Twitter,meaning we can share videos instantly. Videos on YouTube can be faked and fake newsreports can be sharedquickly. (Adam Sandler's Death – Skiing Accident – FAKE) -Things can be Leaked.

  6. Thank you : )

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