1 / 7

Duane Austin Brittany Fischer Abby Frank

Duane Austin Brittany Fischer Abby Frank. Repo Men . “For a price, any organ in your body can be replaced. But it can also be repossessed.”

grace
Download Presentation

Duane Austin Brittany Fischer Abby Frank

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Duane Austin Brittany Fischer Abby Frank

  2. Repo Men • “For a price, any organ in your body can be replaced. But it can also be repossessed.” • Set in the near future when artificial organs can be bought on credit, it revolves around a man who struggles to make the payments on a heart he has purchased. He must therefore go on the run before said ticker is repossessed.

  3. Repo Men – The Game • Wired, Universal Pictures, and Lone Shark Games launched an alternate reality game combined with a manhunt • 4 contestants (runners) who are all real people applied to Lone Shark Games, the outfit running the contest • If a ‘hunter’ who has registered as a ‘repo man’ approaches them and says, “you’ve been repo’d”, the hunter wins $7,500. If the contestants go a month without being found they win $7,500. • Anybody can sign up to be a Repo-Man but they must register online.

  4. Runner Tasks • The goal of the tasks is to give hunters who have figured out the location of runners a genuine chance to catch them. • All sorts of clues are scattered. For example, people have found clues in the March issue of Wired, and in a code that connects to a story about Wired Repo Men in Sunday’s New York Times • Each day tasks the runners have to complete are announced online

  5. The Union

  6. Relation to Class • Form of viral advertising – Uses Twitter, Facebook and other social networks. • Use Wired magazine and The New York Times to publish clues • Chance to win $30,000 is good incentive to get people involved with the game and aware of the movie

  7. Relevance • How many have heard of the game? • Would you actually participate? • What type of person would be interested in this type of contest? • Is this the most effective way to target the desired market?

More Related