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RHETORIC AND Design

RHETORIC AND Design. Design ?!!. “Even written arguments that do not contain graphics or images have a look and feel that also communicates meaning…All writing has a body language” (Faigley and Selzer, 225). Body language ?!!. Rhetoric and SPACE

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RHETORIC AND Design

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  1. RHETORIC AND Design

  2. Design?!! • “Even written arguments that do not contain graphics or images have a look and feel that also communicates meaning…All writing has a body language” (Faigley and Selzer, 225)

  3. Body language?!! • Rhetoric and SPACE • “Spoken language forces you to put things in a sequence; visual design forces you to arrange things in space” (Faigley and Selzer, 226). • PRINT CULTURE • Writing on the WEB

  4. Principles of Design Faigley and Selzer: • Arrangement • Consistency • Contrast

  5. Alternatively… • Contrast • Repetition • Alignment • Proximity

  6. Establishing relationships between information Jillian loves PUPPIES! Jillian loves puppies …. a lot.

  7. White Space

  8. Typefaces and fonts • Facility and effect • Serif • Sans serif • Script • Display

  9. THE NEWS • What’s on the first page? • How is the text divided? • What draws your attention?

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