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Rhetoric and Web Design

Rhetorical Modes . Ethos - root of word "ethical." Reputation or character; what others think of us and whether they feel they can trust us. Construction of digital ethos.Logos - root of word "logical." Concerns the logic and consistency of the message being communicated. In other words, does the c

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Rhetoric and Web Design

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    1. WRITING FOR THE WORLD WIDE WEB LEE HONEYCUTT Rhetoric and Web Design

    2. Rhetorical Modes Ethos - root of word "ethical." Reputation or character; what others think of us and whether they feel they can trust us. Construction of digital ethos. Logos - root of word "logical." Concerns the logic and consistency of the message being communicated. In other words, does the content of your site make sense and is it written in a consistent tone or style? Pathos - root of words "pathetic" and "empathy." Deals with emotions, specifically those of the audience. In classical rhetorical theory, was a primary vehicle of persuasion. Has come to mean any rhetorical act that addresses audience expectations or information needs.

    3. Rhetorical Triangle

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