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Rhetoric and Literacy

Delve into the essence of rhetoric, exploring the Rhetorical Triangle and its application to diverse writing forms. Understand the importance of ethos, audience analysis, message purpose, and contextual factors in effective communication. Discover how literacy intertwines with rhetoric, shaping individuals' profiles for academic and professional success.

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Rhetoric and Literacy

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  1. Rhetoric and Literacy Prepared by Julia Romberger For English 327

  2. What will I discuss in this presentation? • The Rhetorical Triangle • Application to All Kinds of Writing • Connection to Literacy

  3. Back up! What is rhetoric? • Along with philosophy, it is the oldest academic discipline in Western Tradition (We’re talking 500 B.C., here) It helped Greek politicians make decisions. • This discipline teaches strategies for composing and analyzing texts, visuals, and (as technology changes -- interactivity).

  4. What is the rhetorical triangle?

  5. Rhetorical Triangle Context Context

  6. Audience When considering audience the writer needs to determine: • What they already know • What they are interested in knowing • What they need to know

  7. Communicator or Writer A writer needs to be aware of how the audience perceives him/her – the Ethos. Ethos is connected to: • A writer’s authority • A writer’s competence • A writer’s level of formality

  8. Working Ethos How can a writer improve his/her Ethos? • Convincing arguments • Use of adequate evidence and research • Awareness of audience’s needs • Appropriate presentation style for audience

  9. Message and Purpose • A document or message may have one or more purposes: • To earn or maintain good will • To persuade • To inform • To amuse, please, or entertain • The ultimate purpose of most all writing is to effect positive action and improve relations between people.

  10. The Document A document conveys the message and is structured according to a genre such as: • Letters, Reports, Webpages, Power Point Slides For example, an academic document should contain: • Arguments and Rationales • Evidence and Data

  11. Context Context is the situation surrounding the document’s origination. It is linked to: • The need that spurred the writing of the document (dissonance) • The position of the writer relative to the audience • The tone of the location where the document will be read • Expectations of the person(s) who initiated the writing of the document • Developments concerning the topic and the rhetorical situation

  12. How does this connect to the topic of literacy?

  13. Rhetoric is the how: • Helps develop effective, persuasive documents of various types • Helps meet audience’s expectations – teachers, peers, bosses and so forth • Improves individual profiles for school and career

  14. Literacy is the why: • People are motivated to be literate • Motives are informed by historical, societal, and cultural parameters • Literacy is a complex series of interlinked competencies

  15. To be seen as Literate: • A writer will have to understand the rhetorical situation and what is considered appropriate in its • A writer will have to know the genres • A writer might need to know what kind of authority he/she can claim We’ll be talking about this throughout the semester.

  16. To help our discussions: Learn the terms • Context • Audience • Purpose • Genre • Ethos

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