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TRANSFORMING OUR WEB PRESENCE IN THE MARKETPLACE

TRANSFORMING OUR WEB PRESENCE IN THE MARKETPLACE. A Report to the Learning and Technology Roundtable December 2009 Jeff Iseminger, Integrated Marketing. Redesigners. Enrollment Marketing Team reports to Enrollment Management Task Force chaired by Jeff Iseminger, Integrated Marketing

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TRANSFORMING OUR WEB PRESENCE IN THE MARKETPLACE

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  1. TRANSFORMING OUR WEB PRESENCEIN THE MARKETPLACE A Report to the Learning and Technology Roundtable December 2009 Jeff Iseminger, Integrated Marketing

  2. Redesigners • Enrollment Marketing Team • reports to Enrollment Management Task Force • chaired by Jeff Iseminger, Integrated Marketing • Tom de Ranitz, marketing consultant • Pam Belding, Web designer • Web Development team, ITS • Stakeholder input • “owners” of redesigned pages • current students • prospective students

  3. University Home Page:Before and After

  4. Other custom-designed pages

  5. New Tier 3 Design • modular grid system that allows great design flexibility • intended for college, department, office and program home pages

  6. New template wrap for all pages

  7. Budget • $100,000 original grant • $12,000 remaining, as of Dec. 1, 2009 • Focus of remainder: • additional photography for new Web pages and downloadable Image Library • scheduled for spring 2010

  8. What’s needed now? • A Director of Web Marketing to help departments, colleges and offices redesign their pages with these aims: • Use vibrant color and emotive photography. • Write engaging copy designed for target audiences. • Include “sell,” not just “tell.” • Deploy new flexible Tier 3 structure for home pages.

  9. TRANSFORMING OUR WEB PRESENCEIN THE MARKETPLACE A Report to the Learning and Technology Roundtable December 2009 Jeff Iseminger, Integrated Marketing

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