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The first wave of online revenue was driven primarily by National advertisers

The Hyper Local Online Inflection Point. The first wave of online revenue was driven primarily by National advertisers $100Bn split roughly 50:50 search and display A key part of the next wave will be driven by local, mobile and SMBs Local businesses realize they need to get on line

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The first wave of online revenue was driven primarily by National advertisers

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  1. The Hyper Local Online Inflection Point • The first wave of online revenue was driven primarily by National advertisers • $100Bnsplit roughly 50:50 search and display • A key part of the next wave will be driven by local, mobile and SMBs • Local businesses realize they need to get on line • They are typically not tech savvy, they do not value or understand clicks or visits • Most local businesses want the phone to ring • A quality lead delivered by phone can be driven by many kinds of new media

  2. The Hyper Local, No Bull • New Media Methods drive quality local leads • Directory based SEO • Long tail SEM • Mobile search and display • Social • Local display • Proven ROI through calls flattens out the nonsense and confusion • Many new media channels are hard to navigate • Resolving them to a valued call resonates with SMBs

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