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Week9 Task 5 – How are products advertised on the internet

Week9 Task 5 – How are products advertised on the internet. By Vishnu. How are Products advertised on the internet. Internet marketing and advertisement is very important for any business. Products are advertised in ad space on sites that are fit for the product's target.

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Week9 Task 5 – How are products advertised on the internet

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  1. Week9 Task 5 – How are products advertised on the internet By Vishnu

  2. How are Products advertised on the internet • Internet marketing and advertisement is very important for any business. Products are advertised in ad space on sites that are fit for the product's target. • Selling products in a website is not just about creating a online site / store, It is important to understand how to get the product website ranked high in search engines such as MSN, Google and Yahoo. So the product website should be search engine friendly with appropriate key words. • Products are advertised on the internet in flash pop ups, sliding windows within the websites.

  3. What is targeted advertising • “Targeted advertising is a type of advertising whereby advertisements are placed so as to reach consumers based on various traits such as demographics, purchase history, or observed behaviour.” (Reference- http://www.google.com.au/#sclient=psy-ab&hl=en&source=hp&q=what+does+targeted+advertising+mean&pbx=1&oq=what+does+targeted+advertising+mean&aq=f&aqi=q-n1&aql=&gs_sm=s&gs_upl=2816l3993l2l7767l5l5l0l0l0l0l452l2118l3-2.3l5l0&bav=on.2, )

  4. How it Effects when you are online When you are online, you see advertisements that are of interest to you based on your age, previous searches and your interest. These advertisements tend you check them out and lure you to buy these products.

  5. EXAMPLE - 1 • Cricket Bat: I search for Cricket Bat and as you see, there are targeted advertisements for Shoes , Pads etc.

  6. EXAMPLE - 2 • IPhone : I search for IPhone and as you see, there is a targeted advertisement for iCloud.

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