Natalie Holbrook

1. Natalie Holbrook Event Marketing portfolio

2. Thank you for visiting my portfolio! • Since I can remember, my “best times ever” have always had some sort of amazing event tied to them. Adventurous trips, concerts, festivals or charity-driven causes make up some of the highlights of my life, which is why I have a strong desire to create those experiences for others. Marketing and events are where I thrive. • I have worked in all aspects of events for nine years and am constantly looking for challenges to utilize my work experience. • After graduating from the University of Nevada, Las Vegas with a degree in Journalism and Media Studies, I gained more experience and insight on full coordination of activation logistics: • Strategy and creative development, budgeting, vendor relationships, set-up/break-down, inventory, staff hiring, training and management, branding, scheduling, display design, sales pitch delivery, and post-recapping and reporting. • Through my event experience I adhere to lessons I’ve learned: • There can never be enough clear communication • The power of networking cannot be underestimated • Organization is the key to success • Time management is pertinent • Anything is possible if you believe it can be • MAKE IT FUN! • I am excited to share a glimpse of my work with you.

3. About Música de Mayo Cinco de Mayo Daft Punk Come & See Dos EquisActivation Past Client/Event List 4 6 9 11 13 16 19 Tableof contents

4. about Hardworking, excited and dedicated individual with a lust for life, passion for building relationships, a desire to leave a positive imprint in the world and an expert in the execution of making amazing things happen Nine years of experience in diverse roles in the event industry Cultural and InternationalCompetency 10 years of highly developed People & Project Management Skills From event coordinator, to manager, to nightclub promoter, I have initiated every position that creates a successful event. My time spent volunteering in India and Romania, working abroad and traveling for over a year taught me that I can relate, understand and build relationships with a wide range of people regardless of age, ethnicity and background. Experience as a leader in various situations for 10 years. I have built, hired and trained teams of over 30 and managed groups in both work and volunteer experiences.

5. Events at Magdalena’s PartyBuenos Aires, Argentina It only took a month for me to fall in love with whimsical Buenos Aires during an extensive South American sabbatical learning Spanish I was hired as a marketing/executive assistant to the CEO of New Wave Marketing (digital marketing company) and the popular ex-pat restaurant/bar, Magdalena’s Party I researched, proposed and coordinated multiple targeted marketing campaigns and exciting events I executed the following:

6. Built strong relationships with campaign partners • 2,000 • guests • attended • the • program • finale Música de MayoBuenos Aires, Argentina key points Developed and implemented a highly- detailed, ongoing, multi- faceted event marketing campaign • The end result of Música de Mayo • was a • 55% • increase • in food and beverage sales Música de Mayo was a month-long campaign to drive customers, sales and awareness to Magdalena’s Party. Campaign elements: Magdalena’s Party hand-selected a list of featured concerts during the month of May and promoted to customers Customers received a free drink and discounted meal if attending one of the listed concerts; proved via ticket stub Campaign came to a close with a successful program finale of a concert and art show

7. Músicade Mayothe details noteworthy name drop! a few members of the Pet Shop Boys joined our Hangover Brunch the morning after their concert • Developed and executed month-long Música de Mayo campaign to drive concert-goers to Magdalena’s Party, raise awareness and increase sales • Designed flyers with concert itinerary and vital campaign info • Promoted event on social media via Hootsuiteto post at strategic hours; Updated and maintained sites and event schedules • Drew campaign awareness through planned placement of flyers and posters • Created relationships with participating venues; Utilized guerilla marketing tactics: Magdalena’s Party staff promoted and flyered at high traffic areas and before and after concerts • Instructed bar manager and staff to record alcohol inventory and sales for the month-long campaign and program finale

8. Música de Mayothe details • Implemented program finale concert and art show; Negotiated booking fee for local musician Damian Ferrari and arranged show with artist Christian Parria • Designed mock stage for concert; Supervised performance set up and breakdown • Hosted advance walk through with Christian Parria to craft art show layout • Developed complimentary tapas menu; Collaborated with Magdalena’s Party chef • Hired security and ticket sellers/door hostesses • The end result of Música de Mayo was a 55% increasein food and beverage sales • The program finale was attended by 2,000 eager guests • Música de Mayo program finale

9. Number of • guests • in • attendance: • 1,900 Alcohol Sales Doubled Cinco de MayoBuenos Aires, Argentinakey facts Curated creative, memorable & unique event elements

10. Cinc de maythe details • Proposed and executed festive and unique elements for Magdalena’s Party Cinco de Mayo event. Ensured all ran as planned: • Creative elements included: free shot of tequila with a bigote (mustache), poncho, maracas, sombrero, free shots all night with a chihuahua • Curated engaging party aspects: jalapeño eating contest, piñata party, cerveza floats • Delegated creation of event flyer with vital information • Promoted event on social media via Hootsuite to post at strategic hours; Updated and maintained sites and event schedules • Directed and hired event photographer and DJ • Instructed bar manager and staff to record alcohol inventory and sales for the month-long campaign and program finale • Number of guests attended: 1,900; Alcohol sales doubled

11. Drink sales increased • by 40% Daft PunkTribute and Album Release PartyBuenos Aires, Argentinakey facts Promoted strategicallythrough popular social media channels • Record • number • of • guestsin • attendance: • 2,300! An honorary celebration to the Gods, Daft Punk, on the night of the release of Random Access Memories.

12. Daft Punk Tribute & Album Release Partythe details • Developed and executed specific theme for a Daft Punk album release party: • Implemented a Daft Punk Helmet Contest (Winner drank free all night) • Creatively renamed signature beverages into “Remixed Cocktails”: Around the World(Long Island), Harder, Better, Faster, Stronger(Red Bull Vodka), and the Get Lucky(Fernet and Coke) • Delegated creation of event flyer with vital information • Promoted event on social media via Hootsuite to post at strategic hours; Updated and maintained sites and event schedules • Worked with bar manager on alcohol inventory and recorded signature drink sales for the night • Directed and hired event photographer and DJ • Record number of guests attended: 2,300; Alcohol sales increased by 40%

13. Managed 15+ vendors and production team Served as the International point person: arranged travel, hotel, transportation and day-to-day event schedule for 20+English-speaking performers and guests Come & See Barcelona, Spainkey points Scouted and confirmedmultiple venue spaces First job in a foreign country, overcame cultural barriers: work ethic and language Designed and organized vendor floor

14. Come & Seethe details • Worked as an international liaison and host to all English-speaking guests, artists and vendors; managed their needs accordingly • Scouted, selected and confirmed multiple venue locations • Booked airfare, hotel stay and private local transportation arrangements for performance artists and guests • Wrote, translated and updated website and event invitations; Edited graphics for event invitation and bi-weekly emails • Scheduled and participated in Skype meetings in various time zones • Practiced quick and timely email and phone correspondence with guests, artists and vendors • Interviewed and hired Spanish/Catalan/English translators Insert photo

15. Come & Seethe details • Printed and strategically displayed branded signage and event programs • Designed layout of La Feria, the merchant/vendor floor • Managed vendors and floor production team; Created team and vendor schedules, attended to all needs • Creatively problem solved, e.g., After a few vendors dropped out, efficiently found replacements and sold vending space • Arranged pick up and drop off schedule for vendors and guests; Met with guests each morning and led them to and from event • Compiled event wrap up with photos, event highlights and video clips; sent to attendees • Wrote personal thank you notes to attendees * Over 2,000 guests from all over the world participated in Come&See • various performance acts

16. Exposed product to over 100,000 guests Managed & hired production and model staff of 25 Dos Equis ActivationLas Vegas, NVkey points Facilitated 16-week brand activation program at Wet Republic Pool 44% sales increase of Dos Equis Special Lager

17. Dos Equis Activationthe details • Implemented a 16-week Dos Equis Special Lager brand activation at Las Vegas hot spot, Wet Republic Pool • Established strong relationship with Wet Republic’s marketing group, Angel Management Group • Hired, trained and managed team of 25+ models and production • Collaborated with AMG to determine activation schedule; produced talent and production schedules • Arranged shipment and pick up of branded materials: napkins, cups, towels, talent costumes, trays, transparent posters and set up equipment • Tracked Dos Equis product and accounted for stock; provided record of inventory and sales

18. Dos Equis Activationthe details • Oversaw model team sampling of Dos Equis Special Lager beer to guests, ensured target demographic was engaged • Facilitated weekly set up and breakdown • Executed activation for entirety of day: guaranteed that branding was noticeable, effectiveand presented as planned • Devised add-on element of bringing Dos Equis’ “The Most Interesting Man in the World” to event • Searched long and hard for The Most Interesting Man in the World; Found, hired and directed Dos Equis man lookalike • Compiled recap of each event with exact sales numbers, well-branded photos and solutions to problems that arose; gave feedback-based recommendations to client • Exposed Dos Equis brand activation to over 100,000 guests • Increased Dos Equis sales by 44%

19. I have also worked as an independent contractor for multiple clients, events, tradeshows and promotional brand activations including:

20. Again, a few things that set me apart most are: Nine years of experience in diverse roles in the event industry Cultural and InternationalCompetency 10 years of highly developed People & Project Management Skills

21. Thank you for taking your time to view my work! I hope our paths will cross one day.