Taking P art in Scotland 2008 Presentation of survey results 6 th August 2009

1. Taking Part in Scotland 2008 Presentation of survey results6th August 2009

2. Minority ethnic communities • Disabled people • People aged 16-24 • People aged 65+ • People living in deprived areas • People living in rural areas • Women Survey objectives To provide up to date information on levels of attendance and participation in arts related activities in Scotland Building upon previous surveys undertaken in 2006 and 2004. Surveys have been undertaken every two or three years since 1991. Providing results for total adult population and key ‘under represented’ groups and regions

3. 2,110 representative of Scottish adult population 2,831 in boosters of under-represented groups and regions Survey methods Fieldwork from March to June 2008 4,941 face to face in-home interviews Identical survey methods to 2004 and 2006 allows comparisons Additional analysis undertaken to gain greater insight ‘New’ questions added regarding attitudes to the arts, viewing & listening

4. ‘Top line’ results

5. 77%attended arts or cultural events 71%participated in arts or cultural activity 71% participated in one or more arts or cultural activity All adults in Scotland‘Top line’ results In the previous 12 months… …lower than in 2006 but higher than in 2004 …similar to 2006 and 2004 Overall90% had either attended or participated …similar to 2006 and 2004

6. All adults in ScotlandAttendance in last 12 months

7. All adults in ScotlandParticipation in last 12 months

8. Under represented groups

9. Under-represented groups

10. Under-represented groups

11. Attendance A statistically significant decrease in attendance amongst ethnic minority communities

12. Participation A statistically significant decrease in participation at all adults level and amongst disabled people and women

13. Geographical Regions

14. Attendance Decrease in attendance in North Eastern Scotland and an increase in South Western Scotland

15. Participation Decreased participation in North Eastern Scotland and Glasgow & surrounds and increase in South.

16. Other factors to consider

17. Other factors to consider

18. Other factors to consider

19. Attitudes to the arts

20. Attitudes to the arts Percentage who ‘agree strongly’ or ‘agree slightly’ with each statement.

21. 14% 23% ‘ExperiencedSeekers’ 17% ‘Time Poor’ ‘Free’ ‘Prudent Participants’ 17% ‘Opting Out’ 14% ‘Restricted’ 17% Attitudes to the arts Each segment has been given a name and profiled to identify demographic and behavioural traits Cluster analysis segments the population according to their responses to the attitude statements

22. ‘Experienced Seekers’ – 14% of population • Attending and participating in arts and cultural activities helps to enrich the quality of my life • I like to learn and experience new things in my leisure time More likely to be, but not exclusively: Aged 45-64 No disabilities Employed or retired High income High levels of education AB socio-economic groups High attendance & participation levels esp. theatre, museums, art galleries. Listen to plays on radio & orchestral music recordings. High use of Internet esp. to purchase tickets for arts performances.

23. ‘Prudent Participants’ -17% of population • Value for money is important when deciding what to do in leisure time • Would attend more arts and cultural events if closer to home, easier access • Like to learn and experience new things in leisure time • Have time to attend More likely to be, but not exclusively: Female Aged 55+ Retired A range of levels of affluence and education levels Higher than average attendance & participation levels esp. art galleries and museums. Average TV and Radio viewing and listening esp. plays, variety shows, traditional music. Fairly low use of Internet and on-line activity.

24. ‘Time Poor’ - 21% of population • Difficult to find time to take part in or attend arts and cultural activities • The needs of family come first when planning leisure time • Would attend more arts and cultural events if closer to home, easier access • Like to learn and experience new things in leisure time • Value for money is important when deciding what to do in leisure time More likely to be, but not exclusively: Aged 25 – 44 No disabilities Full or part time employed Higher, HNC or HND qualifications C1C2 socio-economic groups Slightly higher than average attendance & participation levels esp. cinema. Slightly higher TV and Radio viewing and listening esp. rock/pop music and films. High use of Internet including social networking sites.

25. ‘Free’ - 17% of population • Value for money is not a high priority when deciding what to do in leisure time • Needs of family are not a high priority when planning leisure time Fairly high attendance & participation levels esp. music events Slightly higher TV and Radio viewing and listening inc. opera and jazz music. High use of Internet and on-line activity including social networking sites, purchasing and downloading music and film. More likely to be, but not exclusively: Aged 16-24 Full time employed or in full time education Have a degree or higher degree ABC1 socio-economic groups

26. ‘Restricted’ - 17% of population • Difficulties attending due to age, a disability or long term illness • Feel out of place in an art gallery or museum • Have difficulty finding information about arts and cultural activities • If more events and better access would go more often More likely to be, but not exclusively: Aged 75+ Disabled or long term illness Retired Low income No qualifications DE socio-economic groups Lower than average attendance & participation levels. Lower TV and Radio viewing and listening Very low use of Internet and on-line activity.

27. ‘Opting Out’ - 14% of population • Spending my time attending or participating in the arts and cultural activities is of little interest • Feel out of place in an art gallery, museum or theatre • The needs offamily members take priority • Would not attend more performances if closer to home, easier access More likely to be, but not exclusively: Aged 65+ Retired No qualifications DE socio-economic groups Lowest attendance & participation levels Low TV, Internet and Radio viewing and listening. Very low use of Internet and on-line activity.

28. Survey Outputs All outputs including summary reports, full data set on SPSS and presentations available on our website: http://www.scottisharts.org.uk/1/latestnews/1006112.aspx http://www.scottisharts.org.uk/1/artsinscotland/crossartformfeatures/takingpartresearchpublished.aspx