1 / 20

Twitter & NFPs

Learn about leveraging collaborative technology to better serve children and youth at South Seattle Community College on June 25, 2010, with Kathy E. Gill. Discover insights on Twitter engagement, branding, awareness, motivation to act, content creation, and ecological integration. Take away practical tips on using Twitter effectively. Credits to Kathy E. Gill and cited images. CC License applies.

hconnor
Download Presentation

Twitter & NFPs

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. @ Twitter & NFPs SOAR: Building Effective Partnerships For Children, Youth and Families : South Seattle Community College – 25 June 2010 Leveraging Collaborative Technology to Better Serve Children & Youth Kathy E. Gill @kegill

  2. 89%

  3. Twitter is a conversation spacenot a publication.

  4. A New Genre Private messages made public Broadcast versus Converse D versus @ versus RT and #hashtags Follow versus Friend Favorites and Lists Nibble v Full Course Four organizations

  5. Levels of Engagement Branding : Reads tweets Spread Awareness : Retweets or @reply with question/comment Motivate To Act : Donate for Haiti or Volunteer for Charity Water or simply click-through Create Content : Share photos or live tweet from events Ecological Integration : Cross-post or share at Facebook and with offline friends

  6. Take-Aways Inexpensive, Immediate, Personal Hard to measure, easy to mis-use Mobile devices soon to be key gateway to our digital world

  7. Credits • Examples from forthcoming book, Brands L.E.A.P. Into Twitter, edited by Kathy E. Gill (@kegill). • Locked gate : http://www.flickr.com/photos/stevenerat/51022600/ • Megaphone, http://warkscol.files.wordpress.com/2008/01/superchick_megaphone_logo_hi.jpg • Woman with mobile phone: http://www.flickr.com/photos/jamesjustin/2894092846/ • Man with mobile phone: http://www.flickr.com/photos/blindscapes/3621995479/ • Three generations with mobile phone: http://www.flickr.com/photos/olliesphotos/333193604/

  8. CC License Share&share alike, attribution, non-commercial Kathy E. Gill • http://faculty.washington.edu/kegill or @kegill, @kegill_uw • http://wiredpen.com/ and http://slideshare.net/kegill

More Related