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CLIMATE MASTER PROGRAMS. Sarah Mazze, Program Manager smazze@uoregon.edu (541) 346-0786. CLIMATE LEADERSHIP INITIATIVE. Overview Why Climate Master TM programs? Climate Master program overview Replication status and goals Climate Master programs in your state.
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CLIMATE MASTER PROGRAMS Sarah Mazze, Program Manager smazze@uoregon.edu (541) 346-0786
CLIMATE LEADERSHIP INITIATIVE • Overview • Why Climate MasterTM programs? • Climate Master program overview • Replication status and goals • Climate Master programs in your state
CLIMATE LEADERSHIP INITIATIVE http://img.wallpaperstock.net:81/san-francisco-wallpapers_2781_1152.jpg
CLIMATE LEADERSHIP INITIATIVE Behavior change is the means for immediate emissions reduction images.jupiterimages.com/.../74/47/23294774.jpg
CLIMATE LEADERSHIP INITIATIVE http://lh6.ggpht.com/_76Pe8HCmn3s/Rjhykvib83I/AAAAAAAAAHY/sYF6akzGL1g/_MG_7162.jpg
CLIMATE LEADERSHIP INITIATIVE What does an 80% US reduction by 2050 mean? • From 24.6 (in 1990) to 4.92 tons annual per capita • Two round trip flights to the east coast, OR • A year of driving, OR • A year of electricity images.jupiterimages.com/.../74/47/23294774.jpg http://www.inhabitat.com/2007/10/20/prefab-friday-marylands-solar-decathlon-leafhouse/
CLIMATE LEADERSHIP INITIATIVE • Goal of developing replicable model for engaging residents that: • Increases climate literacy • Supports individual efforts to reduce GHG emissions. • And through these, support the behaviors, policies and products needed to effectively address climate change
CLIMATE LEADERSHIP INITIATIVE • Research Base • Behavior change: Information is not enough! • Transtheoretical Change Model • Community Based Social Marketing • Existing programs: • Master programs • Auditing programs • Watershed councils/neighborhood focus
CLIMATE LEADERSHIP INITIATIVE • Four Levels • Climate Master training • Household consultations and other outreach • Events • Participation on listserv
CLIMATE LEADERSHIP INITIATIVE • Climate Master Training • Low cost 30-hour training program • “Payment” of 30-hours volunteer outreach • Consultation and communication training
CLIMATE LEADERSHIP INITIATIVE CONSULTATIONS
CLIMATE LEADERSHIP INITIATIVE VOLUNTEER OPTIONS • Tabling • Public speaking • Consultations • Support groups • Creative activities • Material development • Lightbulb exchanges • Solar assessments • Class demonstrations (ESL) • Continuing education and workshops
CLIMATE LEADERSHIP INITIATIVE • RESULTS • 50 person “Climate Brigade” reaching 1200 people in 6 months • 2 tons annual emission reduction per person, 20% electricity savings • Increases in: • energy efficient purchases • energy saving behaviors • use of alternative transportation • purchase of local foods • volunteering with organizations involved with climate change • talking to others about climate change • Decreases in: • purchase of disposable goods • Eating animal products • Addition of “climate filter” • Empowerment, community, life changing
CLIMATE LEADERSHIP INITIATIVE Why Climate Masters Works • Trains influential community members, who motivate and train others • Builds self-efficacy • Offers practical skills • Develops peer support • Increases personal investment • Follow-up reinforces commitment – develops social norms • Reaches people and moves them through all stages of change • (one on one contact)
CLIMATE LEADERSHIP INITIATIVE Replication Progress to Date • - Corvallis, Oregon • - Salem, Oregon • Santa Fe, New Mexico • Bend, Portland, Roseburg, Oregon • Baltimore, Maryland • Arizona • Washington Carbon Masters • National, Climate Stewards http://upload.wikimedia.org/wikipedia/commons/5/52/US_map_-_states.png
CLIMATE LEADERSHIP INITIATIVE Junior Climate Stewards http://blog.biomicrofluidics.org/CLEAN/Compact_Fluorescent_Light_Bulb.jpg
CLIMATE LEADERSHIP INITIATIVE • Funding Sources • Utilities • Fees • Stimulus Funding • Cap and trade revenue • Local businesses • Grants • Transportation programs
CLIMATE LEADERSHIP INITIATIVE Extension and Climate Masters
CLIMATE LEADERSHIP INITIATIVE How does this complement your existing programs?
CLIMATE LEADERSHIP INITIATIVE • NEXT STEPS WITH CLI • Adaptable Materials • Handbooks • Activities and syllabi • Consultation and worksheets • Template PowerPoints • Survey
CLIMATE LEADERSHIP INITIATIVE • NEXT STEPS WITH CLI • Training and technical assistance from CLI • One-on-one consulting • Virtual meetings • Webinar training • Live training • National network of CM programs • Interactive online forum • Regular material and program updates
CLIMATE LEADERSHIP INITIATIVE Questions?