Texas Lawyers Care 2010 Pro Bono Coordinators Retreat September 22-24, 2010 Texas Law Center, Austin, TEXAs

1. Texas Lawyers Care2010 Pro Bono Coordinators RetreatSeptember 22-24, 2010Texas Law Center, Austin, TEXAs

2. Beyond Email: Using Social Media to Effectively Recruit, Retain, and Reward • Kimberly Schmitt, Texas Access to Justice Foundation; • Cynthia Martinez, Texas RioGrande Legal Aid; • Joyce Raby, www.joyceraby.com; • Ellyn Josef, Vinson & Elkins

3. Best Social Media Quote Ever Joyce “Social Media is like teen sex. Everyone wants to do it. No one knows how. When it’s finally done, there is surprise that its not better.” - AvinashKaushik Analytics Evangelist, Google

4. Listening • Specific tools for listening: • Search Engines • Blog Search • YouTube • LinkedIn • Twitter • Facebook

5. Traditional Publication Tools • Knowing your local media • Knowing what news is • Knowing what makes a good legal aid story

6. Using “Old” Media • Collaborate with larger firms and other groups • It’s as simple as some food and a phone call • LegalFront, Bar Journals, your own publications • Major Achievements – Levels of Service • Special Events – Clinics, Trainings • Awards – Volunteer recognitions

7. Using “Old” Media

8. Plainview Daily Herald • October 30, 2009 • Lawyers honored for pro-bono work • By DEBORAH ZACHERSpecial Projects Writer • Published: Friday, October 30, 2009 11:59 AM CDT • Several local and area attorneys were honored during a luncheon hosted by Legal Aid of Northwest Texas on Thursday at the Holiday Inn Express. • The luncheon was a way to say thanks to the attorneys who give their time for the Legal Aid office. • The crowd of lawyers and volunteers heard from Texas Tech University professor Larry Spain on why it is important for lawyers to do pro-bono work. • "One of the real benefits (of teaching) is the opportunity . . . to influence and develop the professional identity and ethics of future lawyers," Spain said. "A lot of that has to do with encouraging them, even as law students, to develop the ability to invoke the idea of providing pro-bono services during their professional careers. . . . There is a huge un-met need for access to justice. • "Despite the best efforts of legal aid programs like Legal Aid of Northwest Texas and even the efforts of pro-bono attorneys, really no more than 54 percent of lawyers in Texas do pro-bono work. As a profession, we have an obligation to ensure that everyone, regardless of ability to afford counsel, does have a right of access to the court system." • Also during the luncheon several attorneys were presented with awards for their dedication to the Legal Aid office. • Retired Chief Justice John T. Boyd presented Jeff Actkinson with the John T. Boyd Outstanding Attorney Award for his selfless spirit and charitable dedication to public service. • Terry McEachern was awarded the Pro-Bono Attorney of the Year for his professional proficiency, service to the profession and service to the community. • Volunteer Shari Haney was given the Kathy Duncan Award for making a selfless contribution to the community to strengthen the effectiveness of the Legal Aid office. • Jeannine Backus and Andrew Stroebel were honored for their outstanding service as they had both taken the most pro-bono cases this year. • Velma Solorzano, Paul Holloway and Cora Lea Emerson were recognized for taking on two pro-bono cases this year, while Tom Hamilton, Bill LaFont, Lanny Voss, Mindi McLain, John Deaver, Jerry D. Courtney and Bruce Harlan each took one. • Also, Sylvia Ortiz and Bobbie Robinson were given appreciation awards for their volunteer service and commitment. • Legal Aid of Northwest Texas, 305 W. Seventh, provides free civil legal services to eligible low income residents. The office in Plainview serves 10 counties — Bailey, Briscoe, Castro, Floyd, Hale, Hall, Lamb, Motley, Parmer and Swisher.(Contact Deborah Zacher at dzacher@hearstnp.com or 806-296-1360.)

9. Using “Old” Media

10. Online Publication Tools • Website • Microblogging • Blog • Videos • Podcasts

14. Using “New” Media • It’s a slice of cake, not the whole cake. • What are you already doing? • Who controls your new media? • Pictures of events, training • Profiles of volunteers • Future volunteer opportunities

15. Using “New” Media

16. Using “New” Media

17. How to respond to feedback • Air Force Posting Response Assessment V2

18. Measuring Social Media • Pick something simple (number of cases placed? Number of new pb lawyers recruited? Increase is feelings of satisfaction by pb lawyers at the end of service?) • Survey – ask questions! No more than three – can be added to any social media tool or call and followup • Its okay that its not “gold standard”

19. Pro Bono & Media: Two Worlds Collide • Write op-eds/letters to the editor for publication in local papers and bar journals • Get your city to issue a proclamation for PBW • Invite press to your events • Take pictures and post on social media sites • Profile 1 pro bono attorney everyday during PBW • Submit award announcements to local and state bar journals, LegalFront • Other ideas??

20. A Challenge: From Us to YOU • Pro Bono Week: • October 24th to 30th • Use these tools at least once a day, everyday that week • After that, keep it rollin’