Pass Cambridge BEC higher

1. 高级经贸英语 Pass Cambridge BEC higher English Department, Huzhou Teachers College

2. Corporate Culture

3. Objectives • To enable students to talk about company culture. • To practise reading and listening for specific information.

4. Task and Plan • What’s your idea after reading ” A & P” • Reading on page 90 • Case-study: Caferoma

5. : A Case Study

7. You are the member of PEFD’s European marketing team. Hold an informal meeting to discuss Caferoma’s problems. Decide what actions are necessary to halt the decline in the product’s market share and to increase profits. • You can consult the following ways.

10. Writing a 200-250 word statement of your company’s culture for the English version of a promotional brochure. Include information on your company’s values and practices. • Sample answer Limitless Horizons, our travel agency and advisory service specializing in adventure holidays in remote locations, was founded in 1989 by Rob Davies. We do not arrange accommodation in well-known resorts, thus encouraging travellers to discover the real country they are visiting. We constantly seek out new adventure holidays which will allow travellers to mix with local people rather than retreat to the beach or their hotel.

11. Although all our advice is impartial, it is influenced by certain core values: • Respect for local values and practices • Respect for individual needs and independence • Belief in the need to limit the environmental impact of our activities. We believe that as privileged visitors to sometimes fragile (easily damaged)environments, we should take nothing but photographs and leave nothing but footprints. wherever possible, we encourage the use of small independent companies. We also insist on local guides and seek to house travellers in modest (Moderate or limited ) accommodation. Our clients can look forward to living (experience) the local culture and eating the local cuisine; Limitless Horizons rejects the concept of the Coca-Cola trek.

12. Our representatives are constantly travelling in order to update and check our information. These trips are funded solely by Limitless Horizons. We pay our way, accepting no hand-outs (offerings) or free flights, thus ensuring that the only factors influencing our advice to you are your needs and those of the area you wish to visit. • the Coca-Cola trek. 所谓的可口可乐徒步之旅，通常指尼泊尔境内安娜普娜山脉环游徒步登山之旅．安娜普娜山脉是尼泊尔登山旅游的圣地．据说之所以这么称呼是因为整个徒步旅行沿线都出售可口可乐，疲惫饥渴的旅人可歇歇脚，喝上一杯清凉解渴的可口可乐，然后继续上路．该旅游项目围绕安娜普娜山脉转一周，最高达到５４１６米，游客可从各个不同角度观赏雪山．

13. Self-study 6a. • Close • Pace指（生长、进展的）速度、进度（the speed at which something happens）,仅用于单数，常加不定冠词，如：at a rapid / slower / snail’s pace。 Speed多指（行走、行驶、旅行）的速度（the rate at which something moves or travels），也可和with搭配，如：move with great speed.Initiative指“主动权、首创精神、进取心”等。 • Complete each sentence with the correct form of the word given. • We’ve only made minor product adaptations for the North American market. • 对北美市场，我们只对产品稍作重新打造。

14. In the past, several of IKEA’s competitors have tried to clone the company’s store concept. • 过去，曾有一些竞争对手试图仿效宜家家居公司的店面设计概念。 • The company actively promotes a single company culture throughout its international operations. • 该公司在遍布全球的经营企业中积极倡导同一种公司文化。 • The marketing division has produced a very flashy promotional brochure for the campaign. • 营销部门为宣传活动制作了一份非常花哨的宣传小手册。 • Some cultures may have different interpretations of concepts like freedom and authority. • 一些文化对自由和权威可能有不同的理解。

15. The rapid pace of expansion has had a big influence on the way the company has developed. • 快速扩张对公司发展产生了极大的影响。 • Our new CEO has been very influential in reshaping our corporate culture. • 新上任的首席执行官对重塑公司文化有很大的影响。 • I find her really perceptive ; she notices what’s going on, even when it’s not obvious. • 我发现她极具洞察力，就连暗中发生的事情都能明察秋毫。

16. Homework • Collect relevant information on culture. • Preview Unit 6b. • Thank U 4 your attendance!