Women Entrepreneurs in Rural Tourism

1. Women Entrepreneurs in Rural Tourism Evaluation Indicators Bristol, November 2010 RG EVANS ASSOCIATES November 2010

2. WERT: WP 1 Aim To establish effective procedures within the partnership in order to plan, establish a consensus approach, manage, co-ordinate and monitor project activities in line with project objectives, target results, time scales and budgets. Result 4 - WERT web site for dissemination, partner & target group communication, project progress, key documents, link to learning platform QM indicators: project progress & outputs (products & services) against application form; quality and effectiveness of project communications; website – use and utility RG EVANS ASSOCIATES November 2010

3. WERT: WP 1 • Evaluation undertaken on specific indicators: • deliverables planned and actual – products, reports, other outputs • milestones planned and actual • cross project communication – project participants, social partners • evidence of risk/issues management process • evidence of change management process • clarity of work packages • support provided to participants • effectiveness of financial management – budget control and not exceeded. • suitability of project meeting organisation, location, timings • evidence of continual improvement. • product reviews at key milestone stages RG EVANS ASSOCIATES November 2010

4. WERT: WP 2 Aim To monitor and evaluate the quality of implementation of the project tasks and results through internal and external evaluation. Sub contract: constructive suggestions for improvement of products and processes Result 5 – external evaluation QM indicators: cooperation of project partners with evaluation procedures, Project Management & Partner responses to evaluation outputs RG EVANS ASSOCIATES November 2010

5. WERT: WP 3 • Aim • Identify the issues that affect women entrepreneurs in rural areas and potential entrepreneurs in relation to tourism, crafts and food production building on initial research and ERTD findings • Identify the specific needs of target groups in each target country so as to define training content required • Identify the appropriate delivery methods to suit the target groups in target countries • Result 1 - Needs Analysis Survey • A needs analysis survey will be conducted in all partner countries in order to identify the primary needs of women entrepreneurs in rural areas. The results of the needs analysis survey will be summarised in individual country reports and a synthesis report. • QM indicators: effectiveness of TNA (questions and respondent numbers); report of synthesis & relevance to target group, summary for each country RG EVANS ASSOCIATES November 2010

6. WERT: WP 3 • Evaluation undertaken on specific indicators: • number and type of social partner involvement • number and type of links with rural tourism networks • number of questionnaires completed for needs analysis by target groups • number of participants in TNAs from each target group • number of VET institutions involved in the TNA RG EVANS ASSOCIATES November 2010

7. WERT: WP 4 • Aim • To address the needs of target groups identified in Work Package 3 by developing a training package • To select a variety of learning methodologies to suit women entrepreneurs in target countries • To develop an e-learning platform as part of the flexible learning delivery • Result 2 - Modified Training package including trainer and learner guide. The needs identified in the analysis survey will be used to modify and add to the learning material from ERTD to enhance the business skills of women entrepreneurs in rural areas. • QM Indicators: revised training package- cooperation and innovation in development of new programme, quality & relevance evaluation by end users and delivery staff RG EVANS ASSOCIATES November 2010

8. WERT: WP 4 • Evaluation undertaken on specific indicators: • evidence of continual improvement. • product reviews at key milestone stages • author evaluations • social partner involvement • cross project communication – project participants, social partners • training materials: quality, completeness, adherence to the defined project standards RG EVANS ASSOCIATES November 2010

9. WERT: WP 5 • Aim • To pilot and evaluate the content and context of the course material with target groups • To help women owners, and possible entrepreneurs in rural areas to identify the benefits of the course and start to apply the knowledge gained through the course • Result - Pilot and evaluation of WERT Training Package - synthesis and country reports • QM Indicators: ease of delivery and access via e-learning platform for revised training package, quality & relevance evaluation by end users and delivery staff RG EVANS ASSOCIATES November 2010

10. WERT: WP 5 • Evaluation undertaken on specific indicators: • product reviews at key milestone stages • pilot participant evaluations • social partner involvement • number of links with rural tourism networks • number of questionnaires completed for needs analysis by target groups • number of participants in pilots from each target group • number of VET institutions involved in the pilot • number of participants who complete the pilot • evaluation feedback on pilot from target groups and how this is used to improve the training package to meet target group needs more closely RG EVANS ASSOCIATES November 2010

11. WERT: WP 6 • Aim • To disseminate the aims, progress, products and results of the project to target groups of women entrepreneurs, VET providers and other stakeholders nationally and Europe wide • To raise awareness and promote the project aims throughout Europe • To facilitate the transferability of the results and knowledge to other stakeholders in other countries • Result 3 - WERT web site for dissemination, partner & target group communication, project progress, key documents, link to learning platform RG EVANS ASSOCIATES November 2010

12. WERT: WP 6 • Aim • To disseminate the aims, progress, products and results of the project to target groups of women entrepreneurs, VET providers and other stakeholders nationally and Europe wide • To raise awareness and promote the project aims throughout Europe • To facilitate the transferability of the results and knowledge to other stakeholders in other countries • Result 3 - WERT web site for dissemination, partner & target group communication, project progress, key documents, link to learning platform • QM indicators: • The dissemination process should be used to encourage use of the WERT training package and to gather feedback on the value and relevance of project outputs through seeking involvement of the wide range of client groups targeted within the project and further afield after the end of the project period. Dissemination partners should be encouraged to use the website to identify a wider range of recipients who should be invited to access the site and respond to the project outputs, service and products located there. RG EVANS ASSOCIATES November 2010

13. WERT: WP 6 • Evaluation undertaken on specific indicators: • dissemination statistics, web hits • number of links with rural tourism networks • number of VET institutions involved • the extent of dissemination activities (number of newsletters, web page visits, presentations, press articles, discussion forum contributions, social networking, etc) • number and location of local, regional, national and European networks involved in or linked to the project • location of enquiries from linked web sites and other sources • number and location of WERT community members RG EVANS ASSOCIATES November 2010

14. WERT: WP 7 • Aim • To create a long term sustainable community of Women Entrepreneurs of Rural enterprises with specific focus on tourism attractions • To investigate the feasibility of achieving accreditation for the WERT product • Result 4 - WERT web site for dissemination, partner & target group communication, project progress, key documents, link to learning platform RG EVANS ASSOCIATES November 2010

15. WERT: WP 7 QM Indicators: level of communication and use of website for communication with new and potential new users of the training programme? Topics of interest for WERT community between and within partner country communities of women entrepreneurs. Networking and newsletters are key components of the dissemination process for informing WERT course users, Partner Organisations and beneficiaries of the activities and outputs of the project. The newsletters should be used to encourage use of the observatory and to gather feedback on the value and relevance of project outputs through seeking involvement of the wide range of client groups targeted within the project and further afield after the end of the project period. Provision must be made within the project team to gather this feedback information, to evaluate and analyse it and to disseminate key components and aspects of this feedback to project partners where relevant issues are identified in this feedback. RG EVANS ASSOCIATES November 2010

16. WERT: WP 7 • Evaluation undertaken on specific indicators: • dissemination statistics, web hits • number of links with rural tourism networks • number of VET institutions involved • the extent of dissemination activities (number of newsletters, web page visits, presentations, press articles, discussion forum contributions, social networking, etc) • number and location of local, regional, national and European networks involved in or linked to the project • location of enquiries from linked web sites and other sources • number and location of WERT community members • number of people attending EfVET Conference round table and their countries • number of newsletters via European forums such as EfVET and Euracademy • number of links with local, regional and national rural support organisations such as regional development agencies RG EVANS ASSOCIATES November 2010

17. Thank You • any questions / comments? RG EVANS ASSOCIATES November 2010