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Marketing Your VeinGogh

Marketing Your VeinGogh. Peggy Bush, APN, CNS, MSN Vein Experts. Patients Want New Technology!. Patients Will Pay Cash For Spider Vein Treatment. Training. Staff must be trained US may be needed Multiple modalities may be needed. What You Can Treat?. Leg veins Facial veins.

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Marketing Your VeinGogh

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  1. Marketing Your VeinGogh Peggy Bush, APN, CNS, MSN Vein Experts

  2. Patients Want New Technology!

  3. Patients Will Pay Cash For Spider Vein Treatment

  4. Training • Staff must be trained • US may be needed • Multiple modalities may be needed

  5. What You Can Treat? • Leg veins • Facial veins

  6. Facial Veins Most Common Pattern

  7. Return on Investment • Nurses can do the treatment • Allows you to treat conditions not amendable to other modalities • Florida - $300.00 for a 20 minute session for spider vein treatment

  8. Marketing- You Need to Advertise! • TV/Radio • Print Ads – direct mail, RSVP • Bill Boards • Groupon/Living Social • Website • Social Media Marketing • Market in your clinic – posters, flyers • Collect email addresses- email blasts • Patient referrals

  9. Marketing- You Need to Advertise! • Presentations – nurses, women’s groups, in-services, grand rounds • Donate a certificate for spider vein treatment to fundraisers • Referring MD’s – Dinners/lunches/ nurse visits • Coupon books

  10. Patients Now Seek Informationon the Internet

  11. Your Own Clinic/Website • Aesthetically pleasing • Have before & after photos available (iPAD) • Flyers – add your contact information • Website – Many times patients 1st impression

  12. Groupon

  13. Living Social

  14. Vein Screenings

  15. Bill Boards

  16. Direct Mail – Postcards

  17. Referral Forms

  18. Streaming

  19. Local Television Interviews

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