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Types of Propaganda used in advertising

Types of Propaganda used in advertising. Bandwagon. These ads/commercials tell consumers …..Everyone’s doing it so you should too!. EGO TRIPPING. In these ads or commercials, the message is, if you buy this product , it will make you more… (beautiful, popular, exciting) Cosmetics and cars.

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Types of Propaganda used in advertising

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  1. Types of Propaganda used in advertising

  2. Bandwagon • These ads/commercials tell consumers …..Everyone’s doing it so you should too!

  3. EGO TRIPPING • In these ads or commercials, the message is, if you buy this product , it will make you more… (beautiful, popular, exciting) • Cosmetics and cars

  4. Generalizations These ads/commercials often use comparison statements Like 4 out of 5 agree Medicine companies and toothpaste commercials • Use general language • We’re the best

  5. Glittering Generalities • Use language and visual images that draw the viewers attention • These use bright colors and splash words on the screen

  6. Name Calling • Negative ads that try to put down a person or product in order to make the advertisers product look better.

  7. Name dropping • These ads/commercials use a famous person to pitch the product

  8. Emotional Appeal • These ads/commercials appeal to your emotions. If they can make you feel, then maybe the product name will stick in your mind. • If you feel like laughing or crying then this method is working on you.

  9. Slogans • These fit easily into jingles or songs created to sell a product

  10. Plain Folk • These ads/commercials utilize an ordinary person (however they are usually actors) to pitch the product

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