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Makerere University Social Media Strategy Outline Web Workshop 30 th Nov 2011

Learn about the social media aspect and how it feeds into a broader web management strategy at the Makerere University Social Media Strategy Workshop on November 30th, 2011. The workshop will cover key areas including content and management, goals, platforms, supporting individual units/services, putting guidelines in place, and standard naming adaptation.

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Makerere University Social Media Strategy Outline Web Workshop 30 th Nov 2011

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  1. Makerere University Social Media Strategy Outline Web Workshop 30th Nov 2011

  2. This is simply the social media aspect, which feeds into a broader Web Management Strategy 6 Key areas • Content and Management • Goals • Platforms • Supporting Individual Units/Services • Putting guidelines in place • Standard Naming adaptation

  3. 1. Content and Management Above all else, Who will be responsible for posting content and engaging the community?

  4. 2. Goals • Goals can help you evaluate whether your efforts over time have been effective • May be General e.g “Build stronger connections with the alumni” • Specific “Increase incoming internet traffic by 50% by next graduation”

  5. 3. Platforms • Existing

  6. Others • Goal is to “tease” then refer traffic to your site

  7. 4. Supporting Individual Units/Services • Exposing power of social media-Training sessions • How to tap student power-Interns? Volunteers? • Sustaining online support -Continuity is key

  8. 5. Putting Guidelines in Place • Useful for ensuring consistency NOT impinging growth or hampering creativity • Avoid deterring adventurous types

  9. 6. Standard Naming adaptation

  10. Compare

  11. 7. Collaboration across Campus • Always share best practices, you aren’t an island!

  12. Remember, at the end of the We do it all for Mak. We build for the future

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