Company C __

1. Company C __ THE CHAIR GAME - WORLD PREMIRE Played at OPEN 2016 Portland, Oregon Prepared for all those fun loving folks I met at

2. Company CReKlino-Adjusto de LUXX

3. The World of Chairs – Prior Art from the Vantage Point of Company C “Stable Abe” “RollEE- PolEE” Anatomically shaped conforming seat Round seat Compound angle supports Hub for multi-leg support Omni directional rollers Three straight legs with rounded ends connected to the seat

4. The World of Chairs – Prior Art from the Vantage Point of Company C Red Backed Lovely Integrated back-arm upper body support Padded fixed height arm rest Non-adjustable legs at corners of seat support Rollers at end of each leg

5. The Wicked Wicker Back Sticker The World of Chairs – Prior Art from the Vantage Point of Company C Down sloping arm support Non-adjustable wicker structure for seat and back support Semi-circular seat Single support stem Rollers

6. Company C The ReKlino-Adjusto de LUXX v. Prior art How is the product different from the prior art? List out the differences – these are the points of novelty for the Reclino-Adjusto Deluxe. What single point of novelty or combination points may be used to capture and protect one or more of the key product features and protect the Reclino-Adjusto Deluxe?

7. Notes Company C The ReKlino-Adjusto de LUXX v. Prior art How is the product different from the prior art? List out the differences – these are the points of novelty for the ReKlino-Adjusto de LUXX . What single point of novelty or combination points may be used to capture and protect one or more of the key product features and protect the ReKlino-Adjusto de LUXX ?

8. Company C The ReKlino-Adjusto de LUXX Message from Product Marketing • We have received the following feedback from our market research: • The FULL-FLAT BACK support was a HUGE HIT! • Separately adjustable arm height is a “useless feature” for the factory workers we interviewed • 5 roller support base is “overkill” • Pitch and Tilt adjust lever controls for seat adjust is “MUST HAVE”

9. Notes Company C The ReKlino-Adjusto de LUXX Message from Product Marketing Based on the feedback from Product Marketing, we would – Consider making the following changes: We would likely leave “as is” our view on:

10. Company C The ReKlino-Adjusto de LUXX Message from Patent Counsel • The patent office LOVES US! • We are about to issue a patent on: • A seating support having a generally rectangular shape for engaging the back of the user; • Five evenly spaced rollers connected via a single stem to the seating support; and • At least one adjustable height arm rest attached to the seating support.

11. NOTES Company C The ReKlino-Adjusto de LUXX Message from Patent Counsel Based on the information from your patent counsel, would you make any adjustments to your strategy? Would you tell your patent attorney to take the claim? Why or Why not? EXPLAIN Would you tell your patent attorney to fight for something better? Why or Why not? EXPLAIN

12. Company C The ReKlino-Adjusto de LUXX Response to Seatus Institute Study After learning about the latest research from the Seatus Institute, consider what you have outlined as key aspects in your marketing and IP strategies. Can you identify: a potential weakness in your Marketing strategy? A potential weakness in your IP strategy? A NEW strength to stress in your Marketing strategy? A NEW strength protect with new IP?

13. Company C: The ReKlino-Adjusto de LUXX International Society for Advancements in Seating and Lumbar Support

14. Company C: The ReKlino-Adjusto de LUXX Presentation at International Society for Advancements in Seating and Lumbar Support Given your strategy and understanding of the market, what THREE KEY features of the ReKlino-Adjusto de LUXX do you share at conference: Key Feature #1: Key Feature #2: Key Feature #3: Choose a spokesperson to tell the group your 3 Key Features

15. Company C: The ReKlino-Adjusto de LUXX Response to Presentations at International Society for Advancements in Seating and Lumbar Support After hearing the presentations from the other companies at the International Society for Advancements in Seating and Lumbar Support, consider what you have outlined as key aspects in your marketing and IP strategies. With regard to the other companies and their products identified at the conference, what issues or opportunities can you identify as between your company and – Company A: Company B:

16. Company C: The ReKlino-Adjusto de LUXX MAD LIB WRAP UP When I got up this morning to join in the fun at OPEN, I had no idea ___________________________________________ Until I found myself surrounded by __________________________________ When all of a sudden _____________________________________________ And then _________________________________________________________ Because of that, __________________________________ So NOW I will ____________________________________

17. Company C TEST SUBJECTS: The ReKlino-Adjusto de LUXX OPEN 2016THANK YOU FOR PLAYING “The Chair Game” Please provide your name, contact info and organization along with any comments or you can also e-mail me at ben.glenn@shayglenn.com

18. Company C TEST SUBJECTS: The ReKlino-Adjusto de LUXX OPEN 2016THANK YOU FOR PLAYING “The Chair Game” Please provide your name, contact info and organization along with any comments or you can also e-mail me at ben.glenn@shayglenn.com NAME: Organization: Contact me at: What I liked about the Chair Game was ____________________________________________________________ When it comes to the Chair Game, I would have added _____________________________________________________________ Come to think of it, when it comes to the Chair Game, I could have done without ______________________________________________________________