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NEW MEDIA

The Internet: Contributions and Opportunities. NEW MEDIA. Portals. Walled Gardens AOL, Subscriptions Browsers Marc Andreesen : Netscape, 1994 Internet Explorer, 1996 Search Engines and Directories Google, Yahoo, Bing!, Ask, etc. Google.

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NEW MEDIA

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  1. The Internet: Contributions and Opportunities NEW MEDIA

  2. Portals • Walled Gardens • AOL, Subscriptions • Browsers • Marc Andreesen: Netscape, 1994 • Internet Explorer, 1996 • Search Engines and Directories • Google, Yahoo, Bing!, Ask, etc.

  3. Google • Assesses pages by number of links from other relevant pages • Others work differently, if one doesn’t help, try another • Most revenue comes from selling advertising • Collect info about users based on their searches

  4. Staying Connec+ed • E-mail • Texting • Some point-to-point (interpersonal); Some mass

  5. Everyone is a Producer • Blogs • SNS: Twitter, Facebook, Myspace • Personal Web sites • Watch this

  6. E-Revenue • Auction Sites (eBay, uBid) • Downloads (iTunes, Amazon) • Mail order • Brick and mortar retailers • Online businesses

  7. Other Revenue Producing Methods • ISP • Charge for access to Web site content (Members Only areas) • Charge for access to an audience • Display ads • Sponsored links • Targeted ads (search terms, cookies, profile info, etc.)

  8. Audience Data • Search behavior • Browsing patterns • Personal Info on SNS and personal sites

  9. The Big Guys • Microsoft: controls most popular browser and operating system, a top ISP, search engine and more • Google: by far, the dominant search engine; owns YouTube • Time Warner: ISP, owns some of the highest-traffic sites on the Web • Yahoo: search engine, portal, owns some of the highest-traffic sites on the Web

  10. Gaming • Games are now a mass medium • Advertising within games • Advergames • Simulations • RPGs

  11. Why is the Internet different? • Users as producers • No centralized control • Interactive • Feedback • Nonlinear • On-demand • No geographic barriers

  12. Therefore… • Consumers have: • More control • More responsibility

  13. Social Issues • Privacy • Patriot Act • Cookies • ID theft • Employers • US

  14. Social Issues • Potentially harmful content: • Inaccuracies • Hate speech, cyber-bullying • Sexual content/pornography • Misuse of information

  15. Social Issues • SNS provides ways for social movements • Access: • Digital Divide • Access v. Affordability • Net Neutrality

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