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Twitter Best Practices

Twitter Best Practices. Paul Gillin. Author: The New Influencers Secrets of Social Media Marketing Social Marketing to the Business Customer. Twitter is a. Microblog Service. It is the simplest form of blog. But in simplicity there is often great power. L ike Fishing a Stream.

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Twitter Best Practices

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  1. Twitter Best Practices Paul Gillin Author: The New Influencers Secrets of Social Media Marketing Social Marketing to the Business Customer

  2. Twitter is a MicroblogService It is the simplest form of blog. But in simplicity there is often great power.

  3. Like Fishing a Stream It’s a constant flow of information that yields continual discovery

  4. Getting Started • Sign up • Create personal and business accounts; keep names short! • If tweeting for business, choose username linked to business (i.e. “@MeganSport”) • Fill out that profile • 160 characters; choose ‘em wisely! • Use keywords • Link to an “About” page on your site • Include photo or logo, depending on intended use • Change the default background • Choose images and themes consistent with the intended persona • Pay attention to business marketing guidelines

  5. Getting Started • Choose a Reader • Twitter.com just doesn’t cut it for active users • Seesmicand Tweetdeck are popular choices • Choose a mobile client • Readers support filtering, lists, profiles, follow/unfollow, multimedia, cross-posting to other social networks, tweetshrink, URL shortening • Follow people • Start with a small list and grow • Follow your friends, then find people through Twitter suggestions, Listoriousand people others follow • Just Listen For a While Tweetdeck

  6. Monitor Multiple Streams

  7. Consider Your Persona • Helpful? • Funny? • Offbeat? • Sympathetic? • Snarky? • Unpredictable? Try following some popular people , then choose a style that makes sense for you

  8. Building Your Followers • Follow people you admire • Comment upon and retweet their messages • Include their Twitter name • If they follow you, thank them • Ask for advice, input • It’s occasionally OK to ask for a RT • Don’t abuse the relationship RT @tshuttleworth: This is the golden age of engagement for book publishers. - Arianna Huffington #toccon Tweeps: I'm in front of a college journalism class. What shld these students know abt social media. Checking out "Facebook and Health Ads" on @WEGOHealth : http://ning.it/93dQ6z

  9. Best Practices • Tweet at least once daily • Be useful. Be helpful. Be an authority • Share links and knowledge • Look up and follow people in your field • Be focused, but deliver the occasional surprise • Add “Follow Me on Twitter” to your emails, web site, and other communications • Promote a couple of people every day 4 Reasons Why Nobody Reads Your Blog http://ow.ly/19kDd #BloggingTips by @binterest Facebook Problems Today: Photo Uploads Broken and Other Issues http://bit.ly/cuRs2n Romania seeks to tax fatty fast food http://is.gd/8JS5a 16 unusual facts about the human body http://u.nu/3fpw5

  10. Don’t… • Flame or use abusive language • Repeat personal or confidential information • Talk about your gambling, drinking or other after-hours exploits • Complain about clients or colleagues • Repeatedly send the same tweet Twitter is public and searchable. People are listening!

  11. And What’s a Hash Tag? To refresh your memory… Hashtags are words or phrases prefixed with the symbol # that serve as a form of metadata. They’re used on Twitter to designate a theme or category for a tweet. Multiple words may be concatenated into a single tag. For example: #IBM is a #computer and #ITServices company

  12. Why are Hash Tags Important? • Because… • People follow hash tags as well as other people • Using hash tags gets your message in front of people who aren’t following you… • which means there’s a greater chance they will find and follow you • You can also follow hash tags to keep up on news or topics that interest you

  13. The Joy of Hash Tags • Find people with similar interests • Create conversations around a brand or event • Create structured online events • Monitor topics of interest • Discover new sources and information • Quickly assess sentiment

  14. Be Part of the Community • Attend and organize events • Tweet from events you attend • Participate in topical Twitter chats • Respond to requests • Compliment people you follow #brandchat (Weds. @ 10) #smallbizchat (Weds. @ 7) #solorpr (Weds. @ noon) #journchat (Mon. @ 7) #blogchat (Sun. @ 8) A great list of scheduled Twitter chats is at http://bit.ly/TwitChatSched

  15. What’s so Special About a Twitter Chat? #Beatleschat • It’s a guided discussion, usually with a moderator and one or more identified speakers • It’s held on a specified date and time, usually with a theme • Anyone can participate • The more discussion the better • Discussions may continue for days around topics introduced during a Twitter chat • It’s a way to meet people who share your interests #pr20chat #Climbchat #SmallBizchat #motochat #cloudpros #kitchentool

  16. Chats Can Be About Anything

  17. # Twitter Chat Success Tips • Keep a schedule – weekly, bi-weekly or whatever works • Use a consistent hash tag • Allow time for advance promotion • Enlist your people and participants to retweet • Keep the conversation going after the event has ended • Tie chats to real-world events • Archive and publish – Storify is a great tool Big list of Twitter chats at http://bit.ly/TweetChatList

  18. Discover Lists

  19. Best Practices • Use appropriate hash tags • Tantalize your audience • Always be sharing • Remember the 6:3:1 rule: For every 10 tweets: • Six should be to someone else • Three should promote your helpful advice • One can be overtly promotional • Schedule tweets: Weekends are great! • Always say please & thank you! Guy Kawasaki Does Twitter Right

  20. Thank You! Paul Gillin 508-656-0734 paul@gillin.com Site: gillin.com Blog: paulgillin.com Twitter: pgillin

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