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Designated Driver Survey 2010 – U.S. Results

Designated Driver Survey 2010 – U.S. Results. Prepared for: Anheuser-Busch October 2010. Ever Been a Designated Driver - % Yes. 55% of respondents said they have been a designated driver.

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Designated Driver Survey 2010 – U.S. Results

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  1. Designated Driver Survey 2010 – U.S. Results Prepared for: Anheuser-Busch October 2010

  2. Ever Been a Designated Driver - % Yes • 55% of respondents said they have been a designated driver Source: GfK Roper, telephone survey was conducted among a national probability sample of approximately 1,000 adults 21 years of age and older. Interviewing for this survey was completed September 24-26, 2010. Base: Total Respondents 21+ Q1. Have you ever been a Designated Driver -- the person who agrees to do the driving when going out with others who will be drinking alcohol beverages?

  3. Driven Home By a Designated Driver - % Yes • 32% of respondents have been driven home by a designated driver Source: GfK Roper, telephone omnibus survey. The telephone survey was conducted among a national probability sample of approximately 1,000 adults 21 years of age and older. Interviewing for this survey was completed September 24-26, 2010. Base: Total Respondents 21+ Q3. Have you ever been driven home by a Designated Driver?

  4. Ever Been a Designated Driver or Driven Home By a Designated Driver - % Yes • 62% of respondents have ever been a designated driver or driven home by one Source: GfK Roper, telephone omnibus survey. The telephone survey was conducted among a national probability sample of approximately 1,000 adults 21 years of age and older. Interviewing for this survey was completed September 24-26, 2010. Base: Total Respondents 21+ Q1. Have you ever been a Designated Driver -- the person who agrees to do the driving when going out with others who will be drinking alcohol beverages? and Q3. Have you ever been driven home by a Designated Driver?

  5. Has Been a Designated Driver in the Past Year - % Yes • 27% of respondents have been a designated driver in the past year Source: GfK Roper, telephone omnibus survey. The telephone survey was conducted among a national probability sample of approximately 1,000 adults 21 years of age and older. Interviewing for this survey was completed September 24-26, 2010. Base: Total Respondents 21+ Q2. Have you been a Designated Driver in the PAST YEAR?

  6. Driven Home By a Designated Driver in the Past Year - % Yes • 18% of respondents have been driven home by a designated driver in the past year Source: GfK Roper, telephone omnibus survey. The telephone survey was conducted among a national probability sample of approximately 1,000 adults 21 years of age and older. Interviewing for this survey was completed September 24-26, 2010. Base: Total Respondents 21+ Q4. Have you been driven home by a Designated Driver in the PAST YEAR?

  7. Has been a Designated Driver or Driven Home By a Designated Driver in the Past Year - % Yes • 36% of respondents have been a designated driver or driven home by one in the past year Source: GfK Roper, telephone omnibus survey. The telephone survey was conducted among a national probability sample of approximately 1,000 adults 21 years of age and older. Interviewing for this survey was completed September 24-26, 2010. Base: Total Respondents 21+ Q2. Have you been a Designated Driver in the PAST YEAR? And Q4. Have you been driven home by a Designated Driver in the PAST YEAR?

  8. Designated Driver Study – Detailed Findings • 62% or 137 milliona American adults 21+ have been a designated driver or have been driven home by one. • 55% or 121 millionb American adults 21+ have been a designated driver. • 32% or 70 millionc American adults 21+ have been driven home by a designated driver. • 36% or 79 milliond American adults 21+ have been a designated driver or been driven home by one in the past year. • 27% or 59 millione American adults 21+ have been a designated driver in the past year. • 18% or 39 millionf American adults 21+ have been driven home by a designated driver in the past year. Source: GfK Roper, telephone omnibus survey. The telephone survey was conducted among a national probability sample of approximately 1,000 adults 21 years of age and older. Interviewing for this survey was completed September 24-26, 2010. Note: Total base for projections based on October 2009 projected population for Americans age 21+ (221,214,985), US Census Bureau: www.census.gov/population/projections/DownldFile3.xls a: 137,153,290 b: 121,668,241 c: 70,788,795 d: 79,637,394 e: 59,728,045 f: 39,818,697

  9. Would Use as a Designated Driver - % Yes • 58% of respondents would use a friend or family member as their designated driver • 7% of respondents would use a taxi or minicab as their designated driver • 4% would use public transportation such as the bus or train as their designated driver Source: GfK Roper, telephone omnibus survey. The telephone survey was conducted among a national probability sample of approximately 1,000 adults 21 years of age and older. Interviewing for this survey was completed September 24-26, 2010. Base: Total Respondents 21+ Q.5 When going out, which of the following would you use as your designated driver? A taxi or minicab as your designated driver; A friend or family member as your designated driver; or Public transportation such as the bus or train as your designated driver.

  10. Seen or Heard About a Campaign Promoting Designated Drivers from Budweiser in the Past Year - % Yes • 39% of respondents said they have seen or heard about a campaign promoting Designated Drivers from Budweiser in the past year Source: GfK Roper, telephone survey was conducted among a national probability sample of approximately 1,000 adults 21 years of age and older. Interviewing for this survey was completed September 24-26, 2010. Base: Total Respondents 21+ Q6. Have you seen or heard about a campaign promoting Designated Drivers from Budweiser in the past year?

  11. Late Night Talk Show Host Respondents Would Choose as Designated Driver • Conan O’Brien was the most preferred of the late night talk show hosts mentioned Source: GfK Roper, telephone omnibus survey. The telephone survey was conducted among a national probability sample of approximately 1,000 adults 21 years of age and older. Interviewing for this survey was completed September 24-26, 2010. Base: Total Respondents 21+ Q7. Which of the following late night talk show hosts would you choose as your Designated Driver?

  12. Promoting Designated Driving to Reduce Drunk Driving • 88% of respondents think that promoting the use of designated drivers is an excellent/good way to help reduce drunk driving Top 2 Box: Source: GfK Roper, telephone omnibus survey. The telephone survey was conducted among a national probability sample of approximately 1,000 adults 21 years of age and older. Interviewing for this survey was completed September 24-26, 2010. Base: Total Respondents 21+ Q8. Do you think that promoting the use of Designated Drivers is an Excellent, Good, Fair or Poor way to help reduce drunk driving?

  13. Ever Drink Alcohol Beverages/Drink Beer • 62% of respondents have had an occasion to drink alcohol beverages Source: GfK Roper, telephone survey was conducted among a national probability sample of approximately 1,000 adults 21 years of age and older. Interviewing for this survey was completed September 24-26, 2010. Base: Total Respondents 21+ Q9. Do you ever have occasion to drink alcohol beverages, even if it’s just for special occasions? Q.10 Do you ever drink beer?

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