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Continuum of Care in Healthcare Travel

Continuum of Care in Healthcare Travel. Zahid Hamid Euromedical Tours December 2012. Healthcare a way from home. Distance Quality Care Cost Post Op Care. Healthcare away from home. Duty of Care at every stage of the process Servicing the Initial Enquiry Diagnostics Pricing

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Continuum of Care in Healthcare Travel

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  1. Continuum of Care in Healthcare Travel Zahid Hamid Euromedical Tours December 2012 Razavi Hospital, Mashhad 2012

  2. Healthcare away from home • Distance • Quality • Care • Cost • Post Op Care Razavi Hospital, Mashhad 2012

  3. Healthcare away from home • Duty of Care at every stage of the process • Servicing the Initial Enquiry • Diagnostics • Pricing • Decision making • Planning and Preparation • Treatment Stage • Rehabilitation and Recovery • Post-operative Phase • Recourse to resolutions of complications and more! Razavi Hospital, Mashhad 2012

  4. Services • Non Medical Services • Medical Services Razavi Hospital, Mashhad 2012

  5. Who does the Marketing? • Service Provider, Facilitator or Third party • Core Activity • Choice • Loyalty • Who is the Patient Advocate? • Facilitator • Non-Exclusivity • Pricing Model ~ Ethics Razavi Hospital, Mashhad 2012

  6. Credible Representation • Ethics • Facilitation an extension of an Ethical service • At a premium in the absence of regulation • Quality Assurance • Proofing hospitals – clinical excellence • Physicians and Surgeons- skills, expertise and experience • Primacy of Care • Communication • The 5 Cs Rule: Complete, Coherent, Concise, Clear and Credible – no sales pitch Razavi Hospital, Mashhad 2012

  7. Continuum of Care- non medical services • If; • Vm = Value for money • Qt = Quality of treatment (medical services) • Qc = Quality of care(non-medical services) • Then;Vm = (Qtx Qc)/Cost • Constant ? Qt(we hope) a constant (over time) expressing evidence based on outcomes What is the Variable? Razavi Hospital, Mashhad 2012

  8. Continuum of Care – non medical services Razavi Hospital, Mashhad 2012

  9. Medical Services • Diagnostics • Treatment phase • Continuum of Care • Local attendance • Specialist attendance • Specialist intervention • Devise the mechanism! • Code of Conduct • Legislation • Warranties • Insurance Razavi Hospital, Mashhad 2012

  10. Continuum of Care • C – Compassion • U – Understanding • S – Sensitivity • T – Treatment • O – Ownership • M – Management • E – Expectation • R - Reward Razavi Hospital, Mashhad 2012

  11. The OIC Razavi Hospital, Mashhad 2012

  12. GlobalHealth Systems Razavi Hospital, Mashhad 2012

  13. OIC Health Systems Razavi Hospital, Mashhad 2012

  14. OIC Health Systems Razavi Hospital, Mashhad 2012

  15. OIC Health Systems • Inequality • The problems with healthcare delivery • Inverse Care • Impoverishing Care • Fragmented Care • Unsafe Care • Misdirected Care Razavi Hospital, Mashhad 2012

  16. Continuum of Care in Healthcare Travel? Aren’t we actually talking about Access to Healthcare? Razavi Hospital, Mashhad 2012

  17. Conclusions • Healthcare is Expensive • Sustainable Health Systems are cost effective systems, optimally utilised & profitable • There is Latent Capacity in Global Healthcare Resources – globalisation is incomplete! • Healthcare is country specific – globalisation is hamstrung by disjointed infrastructure • To the OIC – Medical Tourism is more than just a Sexyclientele Razavi Hospital, Mashhad 2012

  18. Continuity of Care • Comfort Zone – cultural, geographic, linguistic, gastronomic, religious…contiguity • Overcome political barriers • Pool resources to harness economies of scale • Availability, accessibility and affordability • Joined-Up Regional Healthcare Infrastructure • Physical dimension • Digital dimension • Academic dimension Razavi Hospital, Mashhad 2012

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