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EU Rural Cooperation Fair 23 rd and 24 th September Edinburgh

EU Rural Cooperation Fair 23 rd and 24 th September Edinburgh. Climbers Paradise. A carob in Greece. the fruit. qīrāt ( قيراط ) = arabian. 0,2 gram. = 1 karat. to use trends ……. touristic facts …. soccer, education and tourism => only experts!

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EU Rural Cooperation Fair 23 rd and 24 th September Edinburgh

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  1. EU Rural Cooperation Fair23rd and 24th SeptemberEdinburgh

  2. Climbers Paradise

  3. A carob in Greece the fruit

  4. qīrāt (قيراط) = arabian 0,2 gram = 1 karat

  5. to use trends ……

  6. touristic facts … • soccer, education and tourism => only experts! • shortterm trends ≠ longterm marketing! • my competitor is the neighborhood region! • hobby of the manager defines touristic marketing! • we‘ve always beautiful weather in Tyrol! • We absolutely depend on tourism! • if you‘ve seen one region –> you‘ve seen one region!

  7. The Project: Climbers Paradise What‘s climbing?

  8. equipment • climbing rope • harness • climbing shoes • helmet • quickdraws (10-15) • belay device • clothing

  9. indoor

  10. climbing garden (crag) • one rope length = one pitch

  11. alpine climbing • X rope length

  12. rope ways

  13. flying fox, tyrolienne

  14. high rope courses

  15. ice climbing

  16. bouldering

  17. trends

  18. the project

  19. the beginning summer 2006 a climbing areafor children! Mike Gabl

  20. 2008 today 22 members 33m spendings per night 7m guests

  21. our target create a climbing destination & quality

  22. tradition, competence, …

  23. nature, tourism & warm winter 06/07

  24. commitment & quality standards

  25. central buying local production controlling checklists drill courses steal – standards

  26. partner LAG Imst – Project Management 7 LAGs Tyrolienne Government &  official Departments Mountain Rescue Service & Alpine Clubs Prosecution Innsbruck & Judges Association Tirol Marketing Chamber of Agriculture 22 Tourist Associations Numerous Communities Hunting Association & Forest Service Alpine Guide Association & Guides Several Companies …..

  27. Organigram of Climbers Paradise Companies Quality Qualification Technique Internet-Platform www.climbers-paradise.com LAG Official Departments Associations Tourist Associations Regional Responsibles Politics, PR Reporting Qualification & Controlling Alpine Guides Companies Marketing Financing Funding LEADER Co Financing Network Tirol Marketing Climbing Community Organization LAG - Regio Imst Technique Mike Gabl

  28. Fields of climbers paradise platform www.climbers-paradise.com marketing infrastructure qualitystandards

  29. internet platform • information • community, diary • service • communication • Magazine & newsletter • marketing • 2010 • 1.500.000 page views • 24.000 visitors/month

  30. marketing, …

  31. infrastructure • reconstruction & enlargement law & commitment organization enviroment, geology hunting, forestservice material qualification infrastructure Funding (LEADER and national) touristicorganization printqualitystandards

  32. project Nassereith 2007-2010 • signs & tracks

  33. labels

  34. equipment

  35. …… andtherest

  36. „Tyrol Touristica 2009“

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