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Membership Recruitment

This plan outlines the recruitment and retention strategies for NSPE Focus for the year 2018-2019. It includes recruitment resources, chapter best practices, and retention techniques to engage and retain members.

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Membership Recruitment

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  1. Membership Recruitment Daniel Cook, PE PSPE Membership Chair Jen Summers PSPE Executive Director Kim Granados NSPE Membership Director

  2. NSPE Focus

  3. NSPE Focus

  4. Recruitment 2018-2019 Recruitment Plan

  5. Recruitment 2018-2019 Recruitment Plan NEW YEAR (January- February 2019)

  6. Recruitment 2018-2019 Recruitment Plan BEYOND (MARCH - APRIL 2019)

  7. Recruitment Resources

  8. Recruitment Chapter Best Practices • Newly Licensed Ceremonies • Outreach at Universities • Offering valuable PDH opportunities • Chapter meetings where all current members bring a colleague

  9. Retention NSPE MEMBERTOUCH POINTS FIRST YEAR JoinOnline/Phone Joinvia mail Day 2 -60 Communities emails Day3 Day1 • Entered in Database • Welcome Email • Receipt Email • Entered in Database • Welcome Email • Receipt Email Traditional “Retention” Exit survey • Monthly • NSPE benefits email • PE Scope or PE Update Bi-Monthly touches: PE magazine *only printed piece we send regularly *expire e-mail from states PE last issue Notice • Daily begin day following entry • Daily Designs Call from NSPE staff Email invoice Paper invoice Email invoice • Seasonal touches: • New Year Holiday greeting • Announcement of new 15 free • Birthday greeting • Anniversary greeting • Occasional partner marketing pieces • Pearl • UPS • Bank of America CC • Not standardized: • * Welcome from state • * State newsletters • *Expire emails from states • *Calls from state/chapter leaders Expiration Date Membership is Terminated

  10. Retention Resources

  11. Retention Resources Chapter Rosters - Contact Jen Summers to have you set up with direct access to chapter rosters at nspe.org

  12. Retention Chapter Best Practices • Board members make monthly calls (or send texts) to expiring members (we have examples of scripts) • Get members engaged • NSPE Open Forum (online knowledge sharing) • Attending chapter meetings • Responsibilities – leadership positions or small specific tasks • Member/non member rates at meetings

  13. Retention Agenda • PSPE Membership Focus Efforts • Increased Social Media and Information Presence • Resources Available to Chapters • PSPE Elevator Speeches • New Student Chapter Committee • Development of New Student Chapters • Student Chapter Development

  14. Retention PSPE Recruitment Resources • State Licensed Engineers

  15. Retention PSPE Recruitment Resources • State Licensed Engineers • Increased Social Media Presence

  16. Retention PSPE Recruitment Resources • State Licensed Engineers • Increased Social Media Presence • Resources Available to Chapters

  17. Retention PSPE Elevator Speeches

  18. Retention New Student Chapter Committee • PSPE is moving forward with the creation of a new Student Chapter Committee. • What the committee is • Provides a forum for the 4 state student chapters to collaborate on a statewide project • Provides additional leadership opportunity for a student member to provide a voice to the Board • Provides direction to the Board on younger engineers issues

  19. Retention Student Chapter Development • Goal of at least 5 additional student chapters by 2025 • 10 Universities to Approach • Western PA Student Chapters • How can chapters help? • Is there an engineering university in your region? • Do you know any of the Professors? • Are you willing to assist the University to Develop a Chapter? • Students are still eligible for free membership.

  20. Retention Open Discussion • What is currently working for chapters?

  21. Retention Open Discussion • What is currently working for chapters? • What are chapters struggling with?

  22. Retention Open Discussion • What is currently working for chapters? • What are chapters struggling with? • How can NSPE and PSPE assist?

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