1 / 6

The New Land of Opportunity

The New Land of Opportunity. By: Om Malik Presented by Mario Kempf. Current Situation In India. Malls that sell international brands Programming companies Call centers Earning $ 9,000 per year – 19 times the averiage Indian income

ian-young
Download Presentation

The New Land of Opportunity

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The New Land of Opportunity By: Om Malik Presented by Mario Kempf

  2. Current Situation In India • Malls that sell international brands • Programming companies • Call centers • Earning $ 9,000 per year – 19 times the averiage Indian income • 487 million middle-class Indians will spend an additional $420 billion during the next four years. • Spend money on well-known products/brands such as Ipods, eMacs, Tommy Hilfiger, Sony, Armani, Hugo Boss

  3. Opportunities & Risks • Opportunities: • India's economy is projected to grow 7.2 % • WTO will eliminate trade restriction on industries such as textiles and pharmaceuticals • This will boost exports and Indians will have more in their pockets to buy goods • India’s 20-34yrs population will swell to 280 million by 2006 (most important buyers segment) • Risks: • Unstable government (communists vs socialists) • 10 new governments in the last 20 years • Residents speak 17 major languages

  4. How DO You Capitalize? • Plenty of big-name companies have started moving in • U.S. exports to India surged from $4 billion in 2002 to $5 billion in 2003 • Markets (telecommunication, cars, software, micro-chips, IT) • Consider differences in language and culture within the country

  5. Value Sells • Blend of price, utility, quality & image • Example - cell phones: • Higher-priced brands dominate the market (Nokia, Samsung • Promote their color-screen camera phones as lifestyle items ($80-$550) • McDonald‘s, Levi Strauss, LG, Hyundai • Cut unit costs (Coca-Cola, Shampoo, low-priced pre-paid cards)

  6. Work Cites • http://www.cocacola.com • http://www.sony.com • http://www.nokia.com • http://www.apple.com • http://www.hyundai.co.in

More Related