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CUSTOMER ACQUISITION. CUSTOMER ACQUISITION. ACN’s Pricing Philosophy:. OUR FOCUS – Incumbent carriers and their market share OUR STRATEGY – Offer savings over incumbents latest products OUR POSITION – Offer a benefit to the majority of market.
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CUSTOMER ACQUISITION ACN’s Pricing Philosophy: OUR FOCUS– Incumbent carriers and their market share OUR STRATEGY– Offer savings over incumbents latest products OUR POSITION– Offer a benefit to the majority of market ACN’s Product Team will monitor the market to maintain our competitive edge
CUSTOMER ACQUISITION Representative Philosophy: YOUR FOCUS– Warm Market YOUR STRATEGY– Relationship marketing YOUR POSITION– Build a solid customer base while developing your team
CUSTOMER ACQUISITION Residual commisions Long-Term Goal: Qualify for 7th Level Payout 40 customer points OR20 Points and 4 Directly Sponsored QualifiedTeam Trainers You Up to 10% 1 1/4% 2 1/4% 3 1/4% 4 1/2% 5 1% 6 2% 7 7% SVP up to 2% 8
CUSTOMER ACQUISITION Customer Sources: • Source 1: Yourself • Source 2: Prospects from Presentations • No Interest in the Opportunity • Thinking About It • Source 3: Family, Friends, Close Contacts & referrals
CUSTOMER ACQUISITION Always Remember: • Lead with the ACN Business Opportunity • Acquire Customers from Prospects at Your Presentations
CUSTOMER ACQUISITION Remember…when acquiring customers outside your recruiting presentations… MOST PROSPECTS: • Are NOT Technical • Are More Impressed With Urgency, Enthusiasm & Excitement, NOT Details
CUSTOMER ACQUISITION TSA: • Capital letters • Correct name • No slamming / stacking • Signature of the person who is the owner of the phone
CUSTOMER ACQUISITION Get Referrals!! • ACN-2-ACN Free Calling! Reasons You Should Ask For Referrals & Why Prospects & Customers Should Give You Referrals
CUSTOMER ACQUISITION Calling Circles:
CUSTOMER ACQUISITION Retention: • Prepare for Winback
Follow-up Call Thank you for helping me by trying my service… No problem! I am happy to help you..
CUSTOMER ACQUISITION SW / SW / SW / SW NEXT!!