230 likes | 239 Views
SFHS Marketing Education Program is the largest DECA chapter in the world, offering a wide range of marketing classes and career pathways. Students gain real-world experience through business projects, internships, and competitions, preparing them for college and future careers in marketing, management, and entrepreneurship.
E N D
SFHS Marketing Education/DECA ProgramHome of the World’s Largest DECA Chapter
SFHS Marketing Education Program • Established in 1997 with 27 Marketing students and 11 DECA Members • Currently havemore than500 Marketing students and was once again named as the World’s Largest DECA chapter in May 2013 with 1,039 members • Program is Industry Certified by the American Marketing Association
Marketing classes lead to marketing opportunities Classes Offered • Marketing Principles • Advanced Marketing • Introduction to Fashion Marketing • Fashion Marketing Sales and Promotion • Sports and Entertainment Marketing • Advanced Sports and Entertainment Marketing • Entrepreneurship: Building a Business • Marketing WBL • *IB Business and Marketing*
Marketing, Sales, and ServicesCareer Pathways Marketing Management Marketing Principles, Advanced Marketing, Entrepreneurship: Building a Business Fashion Marketing Marketing Principles, Introduction to Fashion Marketing, Advanced Fashion Marketing Sports and Entertainment Marketing Marketing Principles, Introduction to Sports and Entertainment Marketing, Advanced Sports and Entertainment Marketing
Marketing Classes Prepare Students for College • On average, 97% of our marketing students attend college. • The vast majority of our advanced marketing students major in marketing in college.
Business Projects Advertising Campaigns & Marketing Research Projects Lance’s Jewelry Cumming Ichiban Steak and Sushi Alpharetta The UPS Store Alpharetta Computer Transitions Inc. Cumming SpekWorx Vision Center Winder Riverside Bank Buckhead Laurel Springs Golf Club Suwanee My Gym Children’s Fitness Center Duluth
Business Projects Completed over 30 projects in the last 3 years Sawnee EMC Cumming AMS Pool Cumming PVR Research Suwannee I.O. Metro Cumming Marco’s Pizza Cumming Yummy Yogurt Cumming Leadership Forsyth Cumming State Farm Cumming North Metro Massage Cumming Carvel Alpharetta Callaway Security Systems Alpharetta McDonald’s Johns Creek
SFHS DECA students assisted GMMG Ad Agency of Washington, DC in developing a state-wide advertising campaign for the Southern Governor’s Association
SFHS DECA students, Jordan Chatelain and Bailey York, recorded two 30 second radio spots to promote CollegeBoard.com. The commercials aired on 94.9fm.
Marketing students design ads for The Avenue and are awarded scholarships
Marketing students are mentored by representatives from Infinitee Advertising Agency in Atlanta
Students designed a social media marketing campaign for The Avenue & Cousins Properties The campaign was used at all Avenue locations in Georgia and Tennessee
EntrepreneurshipStudents manage DECA’s school store, The Bird Cage
Sports and Entertainment Marketing Advertising Project for Atlanta Motor Speedway DECA Night With the Atlanta Hawks
Sports Marketing students conducted marketing research and designed a sports show which aired on ESPN in October 2010
Fashion Marketing Former SFHS Fashion Student Designs for Barbie Produce the Prom Fashion Show
Marketing WBL • Juniors and Seniors explore career interests in the field of marketing. • Student job titlesrange from customer service representatives, sales associates, and assistant managers, to marketing assistants and more. • Marketing Assistant, K.C. Love, designed advertisements for new products offered by River’s Edge Pharmaceuticals in Suwanee. His employer awarded him a $20,000 scholarship.
Marketing WBLMarketing student, Karlee Smith, completed her WBL experience at Vanity Fair. She studied fashion marketing in college and currently markets the PINKline at the Victoria’s Secret corporate headquarters in Ohio
Scholarships • In the past 5 years, marketing students have received a total of 35 scholarships (half of a million dollars) solely based upon projects that they completed in their Marketing classes and in DECA • The Avenue Forsyth business scholarships • E-Step Entrepreneurial Business Plan scholarships • DECA Scholarships • Marketing Internship Scholarships-$20,000 • The Art Institute Scholarships-$80,000 • SCORE Business Plan Scholarships
DECA *SFHS DECA is the largest DECA chapter in the world* “An Association of Marketing Students” DECA is a co-curricular organization designed for students who are interested in careers in marketing, management, and entrepreneurship.
DECA Competition SFHS had 91 winners at the 2013 state competition who will advance to compete at the upcoming International DECA Competition in California 2013 Competition stats 80% SFHS International competitors-Top 20%
Marketing Instructors/DECA Advisors Debra Moore • Marketing Principles, Advanced Marketing, Entrepreneurship, Marketing WBL Nancy Ruff • Marketing Principles, Fashion Marketing, Fashion Marketing Sales and Promotion, IB Business and Management Katie Pniewski • Marketing Principles, Sports and Entertainment Marketing, Advanced Sports and Entertainment Marketing Seth Hutchinson -Marketing Principles, Sports and Entertainment Marketing