DECA

1. DECA An Association of Marketing Students

2. DECA An educational youth organization designed for students enrolled in Marketing Education and is an integral part of the total ME program LOCAL – Chapter STATE – Association NATIONAL– The Club You are a MEMBER of the Any High School Chapter of the Tennessee Association of DECA

3. 1st National Conference • Peabody Hotel • Memphis, TN • 1947 Tennessee – The Birthplace of DECA

4. DECA Emblem VOCATIONAL UNDERSTANDING First-hand knowledge of merchandising, management marketing, career opportunities LEADERSHIP DEVELOPMENT Giving students the opportunity to participate in many activities designed to teach them to be leaders and followers CIVIC CONSCIOUSNESS Learning to recognize ones obligations to the community in which one lives SOCIAL INTELLIGENCE Learning to develop poise and social graces and become aware of the social environment through DECA social events

5. DECA Colors BLUE GOLD National Publication DECA Dimensions National Tagline: State Publication DECA Dialogue

6. High School Delta Epsilon Chi Junior College Community College enrolled in post secondary programs of merchandising, marketing and management Collegiate College or university students preparing for careers as teacher-coordinators and DECA chapter advisors Professional Chapter advisors, state advisors, parents, supervisory personnel, board of education’s members, local and state advisory committee members Alumni Membership after HS or College graduation DIVISIONS

7. Tennessee State President State Secretary East Vice-President Middle Vice-President West Vice-President Tennessee East Region 5 & 6 Middle Region 3 & 4 West Region 1 & 2

8. National Regions Western Region WR Vice President North Atlantic NR Vice President Includes Canada National President Southern SR Vice President Includes Tennessee Central CR Vice President Germany, Guam, Puerto Rico

9. Vocabulary • Marketing Education – the class; one is a marketing STUDENT • DECA – the youth organization; one is a DECA member • DECA, INC – Legal entity • DECA Board – Sets policy and is appointed by DECA Inc • NAB – National Advisory Board – Donor Businesses • ILC – International Leadership Conference National conference • ICDC – International Career Development Conference • Headquarters – Reston, VA

10. Program of Work • A plan for the local chapter including well-rounded and diversified activities that will accomplish the goals of the Chapter. • Vocational Understanding • Leadership Development • Civic Consciousness • Social Understanding

11. Vocabulary Usage • Conferences not conventions • Advisors not sponsors • Chapters not clubs • Competitive events not contests • Sales projects not fund-raising activities • Chapter activities manual not scrapbook • ME student not member • DECA member not student

12. Individual Series Events Apparel and Accessories Marketing Series, ALSponsored by J.C. Penney Company, Inc. Apparel and Accessories Marketing Series, MLSponsored by J.C. Penney Company, Inc .Business Services Marketing Series Food Marketing Series, ALSponsored by Safeway, Inc. Food Marketing Series, MLSponsored by Safeway, Inc. Full Service Restaurant Management Series Marketing Management Series Quick Serve Restaurant Management Series Retail Merchandising Series, ALSponsored by SEARS Retail Merchandising Series, MLSponsored by SEARS Vehicles and Petroleum Marketing SeriesSponsored by National Automotive Parts Association Management Team Decision Making Events E-commerce Management Team Decision Making Event Financial Analysis Management Team Decision Making Event Hospitality Services Management Team Decision Making EventSponsored by Marriott International, Inc. Sports and Entertainment Marketing Management Team Decision Making EventSponsored by Northwood University Travel and Tourism Marketing Management Team Decision Making Event Competitive Events

13. Marketing Research Events Business and Financial Services Marketing Research EventFood Marketing Research EventSponsored by Safeway, Inc. General Marketing Research Event Hospitality and Recreation Marketing Research EventSponsored by South-Western, Thomson Retail Marketing Research Event Marketing Representative Events Advertising Campaign EventFashion Merchandising Promotion PlanSponsored by The Fashion Institute of Design & Merchandising Technical Sales Event

14. Business Management and Entrepreneurship Events E-commerce Business Plan Event Entrepreneurship Written EventSponsored by Ewing Marion Kauffman Foundation International Business Plan Event Entrepreneurship Participating Events Creating an Independent Business – Sponsored by Ewing Marion Kauffman Foundation Creating a Franchising Business – Sponsored by The International Franchise Association Educational Foundation, Inc. Chapter Team Events Civic Consciousness ProjectSponsored by Seven Up (a divisionof Dr Pepper/Seven Up, Inc.) Creative Marketing Project Entrepreneurship Promotion Project Learn and Earn ProjectSponsored by Otis Spunkmeyer, Inc.

15. Special Activities • DECA Quiz Bowl7 UP ChallengeSponsored by Seven Up (a divisionof Dr Pepper/Seven Up, Inc.) • Virtual Business ChallengeSponsored by Knowledge Matters • Stock Market GameSponsored by NASDAQ and The Foundation for Investor Education

16. Regional Competition • $15

17. State Competition • $65

18. International Competition • $115

19. A Feeling of Accomplishment PRICELESS

20. Some organizations don’t offer memories…For one that does, become a part of DECA