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Welcome to Social Media Workshop

Welcome to Social Media Workshop. Kelly Porritt, DSM District 1349 & Sandi Fullenwider District 1336. Why use Social Networking?. Free or low cost advertising Increased customer base Quick answers for customers Leads to Personal Interaction. Update Your Avon Website!.

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Welcome to Social Media Workshop

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  1. Welcome to Social Media Workshop Kelly Porritt, DSM District 1349 & Sandi Fullenwider District 1336

  2. Why use Social Networking? • Free or low cost advertising • Increased customer base • Quick answers for customers • Leads to Personal Interaction

  3. Update Your Avon Website! • Update your photo…a current picture of YOU • Personalize your Avon website, using your own words • Avon maintains overall look and product launch information • Share Avon “widgets” on your Facebook page • Share Avon videos from the “Video Library” on your Facebook page

  4. Using Avon’s Video Library and “Widgets” • Avon’s fantastic Video Library, share on your Facebook page…go to Campaign Tools, then choose Video Library…pick a Video and SHARE! • Go to your Web Office, select “Marketing,” choose a widget, and Share on SEVERAL social media sites, including Facebook!

  5. Facebook • Create your own Facebook page • THEN, create your own “Group” within Facebook JUST for business… • Make sure YOUR face is the face your customers see… • Keep it positive, nothing kills a business as fast as negative comments or bad language.

  6. Facebook • Create a link to: an organization doing an Avon fundraiser (have them link your Facebook site as they’re latest supporter/sponsor). • Participating in a job fair/festival? Share website links with fair/festival organizers to promote the event(s).

  7. YouTube • Monetizing over 2 billion video views per week globally • 24 hours of video get uploaded every single minute. • Average person spends 15 minutes a day on YouTube. • Allows users to subscribe to your videos • Each video is limited to 10 minutes

  8. Ways you can use YouTube • Create a video invite for team meetings, opportunity meetings, special events and more. • Create a video to promote a product • Create a video to recognize your team member's accomplishments • Create a video greeting for customers. • Create a video of How-To tips based around our product line

  9. Don’t Have Time for Multiple Social Media Sites?Try Social Aggregators • Allow you to post to multiple pages with one update or one text. • They are a third party website • You will need to register your accounts on their site • Popular Aggregators • Ping.fm • HootSuite.com • TweetDeck

  10. Ping.fm • Not a .com • Allows you to post to approximately 30 sites at once • Versions for web, iPhone, Blackberry, and desktop • Ping.fm groups services into three categories – status updates, blogs, and micro-blogs – and updates can be sent to each group separately • Ping.fm has been reborn as Seesmic ping. You can still get there from ping.fm though

  11. Addthis Bebo Blogger Brightkite Google + custom URL Delicious Digg Douban Facebook FriendFeed Friendster hi5 Identi.ca Jaiku (by Google) Qzone Rejaw Sina StatusNet Stumbleupon Tumblr Twitter WordPress.com Xanga Yahoo 360 Multiply YouAre A user can configure his or her Ping.fm account to aggregate content to the following services: Kaixin Kwippy Kohtakte Koornk LinkedIn LiVE JOURNALMashable My[space] Orkut by Google Plaxo Plurk Posteasy Pownce

  12. HootSuite.com • Commonly used to manage online brands and to submit messages to the Twitter microblogging service. • Like Ping, you allow this service to access your social media sites • Versions for web, iPhone, Blackberry, Android, and desktop •  Uses the URL Shortener ow.ly to shorten URLs submitted to its service

  13. TweetDeck • Updates Twitter, Facebook, LinkedIn,  Google Buzz, Foursquare, and MySpace • Versions for web, iPhone, Blackberry, Android, Chrome and desktop • Most popular Twitter application • Purchased by Twitter for an estimated 40 – 50 million dollars

  14. Measuring your Success How do you know if you are actually reaching people? What kind of an information giver are you? Are you successfully engaging users?

  15. Klout.com • Measures a user's influence across their social network. • Data collected from sites such as Twitter and Facebook and measures the size of a person's network, the content created, and how other people interact with that content • Recently added LinkedIn, Foursquare, and YouTube stats

  16. Scored on a scale of 1 to 100 with higher scores representing a wider and stronger sphere of influence • The Klout score is highly correlated to clicks, comments and retweets. • The final Klout Score is a representation of how successful a person is at engaging their audience and how big of an impact their messages have on people.

  17. Social Networking: A few last thoughts • Don’t spread negativity. Your thoughts are amplified exponentially. • Don’t spam. This is a relationship based interaction. • Be careful sharing personal information. • Return the favor – If you are followed, follow back. It’s good karma. • Don’t be afraid of social networking – There’s a video out there showing you how to do just about everything.

  18. Questions?

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