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Welcome to Learning to Love Social Media: BLOGGING

Welcome to Learning to Love Social Media: BLOGGING. What is a BLOG?. -in essence, it’s a space for you to share your stories, anecdotes, much like an online “journal.” -it can be your “voice”, your soapbox

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Welcome to Learning to Love Social Media: BLOGGING

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  1. Welcome to Learning to Love Social Media: • BLOGGING

  2. What is a BLOG? • -in essence, it’s a space for you to share your stories, anecdotes, much like an online “journal.” • -it can be your “voice”, your soapbox • -reasons for blogging vary extremely widely: people like blogs for different reasons. ex. I like gardening blogs, animal related blogs, and definitely cooking blogs. it’s a place where I can learn from others, and commiserate on a shared topic. • -but now they’re really gaining momentum as a business tool

  3. Reasons for blogging vary extremely widely: • From extremely personal, like sharing your own Bucket List-Alice above

  4. To sharing a personal interest/passion (and expertise), like gardening: Doug Green’s Garden

  5. And providing a platform for a charity or cause to reach out to the community, ie., moving away from a personal to a more focused, special-interest group platform (Ottawa Humane society)

  6. All the way to a business-oriented blog: Sarah Petty’s Joy Blog. Sarah Petty is a photographer by trade, and in this blog she and her partner offer marketing advice to small business owners.

  7. How do you create a BLOG? • You need an application to get started. Best known ones: Blogger & Wordpress (free downloads) • a) Blogger • -recognized by the “.blogspot.com” address, as in example below.

  8. b) Wordpress • extremely easy to use • free to a certain point, then easily customizable • customization is affordable • you can build your entire website on Wordpress-mine is (highly customized)

  9. Interested in Wordpress & need help? • Go to http://www.makeuseof.com/pages/set-up-your-blog-with-wordpress-the-ultimate-guide • to download their Wordpress guide (8.25 MB PDF)

  10. Why BLOG? • Blogs are being used more & more by businesses to engage their audiences. • Here’s what a business blog can do for you: • SEO (Search Engine Optimization): help Google index your pages so you can get found in searches-bring you up higher in rankings • help you bring your product to a wider/larger audience. • connect you with your audience: lets you engage them and vice versa • attract people to your website! • position you as an expert in your field + build your credibility • gives you the space/voice to get your message out: what do YOU want to teach your audience, want them to know about your business?

  11. Some Blogging Guidelines/Items to Consider • Aim for 300 words-the minimum Google needs to index your pages well • 500-600 words is best • Engaging your audience is the goal: do not ignore comments, respond quickly • use paragraphs, bullets to divide your ideas/thoughts. One giant paragraph does not win people over • how often to post? use your judgment, you know your target audience. Once a month is ok, once a quarter is simply not often enough • make the COMMITMENT. Don’t start blogging every day/once a week, then drop off to “anytime I feel like it.”

  12. If you have questions, please contact me via email or phone • Loreto Cheyne • loreto@loladesign.ca • 613.371.3281 • Thank you!

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