Local Economic Development Forum for Engaging the Private Sector & Academia Leyte, Philippines

1. Local Economic Development Forum for Engaging the Private Sector & Academia Leyte, Philippines • My Experiences from Canada • Rural & Small City Presented by: Dan Taylor Twitter: @CreativeDanT facebook: Cre8tiveDanT President/CEO: GPA EDC email: dtaylor25@me.com

2. Economic Development 101 • Know your strengths • Important to take broad and focused approach • Are you market ready? • Creative / Innovation / Knowledge Economy/Network • Find Champions, Facilitate - Don’t “Do”- Connect Dots • The Prince Edward County Experience • The Peterborough Experiences

3. Know Your Strengths • Define your community’s strength’s • Regionally and locally • Stats & Data, feet on the street, look around • Community Strengths, Business Strengths/Clusters • Pick them / Define Them / Develop Them / Sell • Easy to understand / Easy to Sell / Easy to Buy

4. Be Broad and Be Focused • It is important to serve the broader interests of the community • Limited resources, fierce competition • Can’t be all things to all people - recipe for failure • Focus on your top strengths (focused), win...then expand (broader)

5. Are You Market Ready • What is Market Readiness? • USP - Unique Selling Proposition - Define your Economic Development Product • Develop “Products” • Easy to understand / Easy to Sell / Easy to Buy • Web - PR - New Media - Trade Shows

6. Creative Economy • 3 phases of economic growth • Agriculture, Industry, Creativity/Innovation • Creativity/Innovation/Knowledge is adding value and is where the growth opportunity is • Need to make sure you are competitive - getting your fare share • http://cre8tivedant.com/2012/01/08/creative-class-market-share-are-you-getting-yours/ • Network Creative Minds, Creative Cocktail

7. Back Champions • Champions drive the economy • Support them • Facilitate an environment to encourage them • They do the work not LED • LED does a lot of facilitation, promotion work, support, packaging work

8. Prince Edward County • Municipal Economic Development - reports to council • Municipally funded (core), special project funded - multiple sources of grants • Strengths Agriculture, Tourism, Quality of Place • Evolved from broad to focused

9. Prince Edward County • 4 Pillars (Ag, Tourism, ACH, C&I) • 5 Clusters (Creative Talent, Creative Industries, Gastronomy, Green, Health) • Market Readiness - Defined who we were, evolved from AG & Tourism to Creative Economy • http://www.buildanewlife.ca/site/ • http://princeedwardcounty.biz/

12. Extra Experiences • Market Ready • Tourism Promotion Partnerships • Events - Agri-Tourism • http://www.mapleinthecounty.ca/ • http://www.tastecelebration.ca/ • http://tastetrail.ca/ • http://artstrail.ca/

17. Peterborough • Regional Economic Development Corporation - County / City • Regionally funded (core), special project funded - multiple sources of grants - many grants stretched focus. Project oriented not as strategic as we could be • Strengths Small City, Proximity to Markets, Post Secondary, Quality of Place, Labour Force

18. Peterborough • 4 Pillars (Ag & Rural, Tourism, Small Business & Manufacturing, Innovation - Academia) • Clusters (Fire, Water, Air, Earth) • Market Readiness - Defining who we are, tighter focus. Positioning. Creativity & Innovation Leading on the Edge (City) • http://www.peterboroughcanada.com/ • http://thekawarthas.ca/

21. Lessons Learned • Get Market Ready - Prepare / Package • Be Focused • Tell stories - Media is your best friend - PR • Develop Product • Easy to understand, easy to sell, easy to buy • It worked! I expect it to work again

22. Highlights • Ontario’s Best Kept Secret - Now Worst Kept :)! • Clearly Defined Market Readiness / Investment Product • Huge PR Coverage • Tourism up 400%! < 10 years $24M - $100M • 0-38 Wineries < 10 years 0-$60M-$100M • Leveraged to become Creative Rural Economy • 10% - 20% - 30% • Economic Development takes time 3-5-10 years

23. Thank-you!