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2007 Family Talk About Drinking Study

2007 Family Talk About Drinking Study. Introduction. The 2007 Family Talk Study was conducted by Data Development Worldwide among those individuals who had called Anheuser-Busch and requested the Family Talk About Drinking materials in 2006. 248 interviews were completed in January 2007.

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2007 Family Talk About Drinking Study

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  1. 2007 Family Talk About Drinking Study

  2. Introduction • The 2007 Family Talk Study was conducted by Data Development Worldwide among those individuals who had called Anheuser-Busch and requested the Family Talk About Drinking materials in 2006. 248 interviews were completed in January 2007.

  3. Summary • Parents believe they play a critical role in an underage person’s decision to drink alcohol or not (99%), and they believe that role should begin fairly early in a young person’s life (9 years of age). • 99% of parents say that it’s important for parents to talk to their children about drinking and that every parent should have the Family Talk About Drinking materials (94%) that they themselves used with their children. • Parents also believe that FTAD program components are useful: • 95% say this of Family Talk About Drinking materials. • 95% of parents feel this way about the Parent Guide. • 96% of parents rate the Family Talk video as useful. Source: 2007 Family Talk About Drinking Study, Data Development Worldwide.

  4. Summary • Most parents (66%) are watching the Family Talk video with their children. • Parents watched the video an average of 1.6 times, and 96% report that it was useful in talking to their children. • Parents agree “the Parent Guide is well written” (92%). • Parents agree “The materials have good ideas about how to talk to children about peer pressure” (93%). • Parents also say that they would recommend Family Talk Materials to other parents (93%). Source: 2007 Family Talk About Drinking Study, Data Development Worldwide.

  5. Summary • DVDs top the list as the format most preferred by parents for FTAD materials with a total preference of 71% in 2007. • The second most preferred format for FTAD materials is printed booklet. Total preference score for printed booklet is 42%. Source: 2007 Family Talk About Drinking Study, Data Development Worldwide.

  6. Role Parents Play In Underage Person’s Decision To Drink Alcohol or Not Source: 2007 Family Talk About Drinking Study, Data Development Worldwide. Q15b What role would you say parents play in an underage person’s decision to drink or not drink alcohol? Would you say the role of parents is critical in their children’s decision, important but not critical, not too important, or not all important?

  7. Rating of Family Talk About Drinking Materials 96% Rate Materials Excellent or Good Source: 2007 Family Talk About Drinking Study, Data Development Worldwide. Q2. How would you rate the Family Talk materials?

  8. Overall Usefulness of Family Talk About Drinking Materials 95% Rate Materials Useful Source: 2007 Family Talk About Drinking Study, Data Development Worldwide. Q4. And overall, would you say that the materials have been very useful, somewhat useful, not too useful or not useful at all to you in addressing those reasons?

  9. Reasons For Rating Family Talk Materials Very/Somewhat Useful Source: 2007 Family Talk About Drinking Study, Data Development Worldwide. Q5. Why do you say that? Base: All rated very useful/ somewhat useful: n = 220

  10. Usefulness Rating of Family Talk Materials 95% 96% Usefulness of Parent Guide Usefulness of Videotape Base: Among those expressing an opinion Base: All watched video Source: 2007 Family Talk About Drinking Study, Data Development Worldwide. Q8. Thinking specifically about the Parent Guide you received, did you find it to be…. Q11. Overall, did you find the video to be….n=80

  11. Attitudes Toward Parenting Source: 2007 Family Talk About Drinking Study, Data Development Worldwide. Q15d. I’m going to read you some statements and I would like to know how much you agree or disagree with each statement. First… do you, strongly agree, agree, disagree, or strongly disagree with this statement?

  12. Parent Attitudes Source: 2007 Family Talk About Drinking Study, Data Development Worldwide. Q14a. I’m going to read you some things that other people have told us about the Family Talk materials. For each one, please tell me whether you Strongly agree, agree a little, disagree a little or strongly disagree with the statement. Let’s start with... * Among those who received video (n=53)

  13. Parent Attitudes Among those that have used materials Source: 2007 Family Talk About Drinking Study, Data Development Worldwide. Q14a. I’m going to read you some things that other people have told us about the Family Talk materials. For each one, please tell me whether you Strongly agree, agree a little, disagree a little or strongly disagree with the statement. Let’s start with... * Among those who received video (n=50)

  14. Parent Attitudes Source: 2007 Family Talk About Drinking Study, Data Development Worldwide. Q14a. I’m going to read you some things that other people have told us about the Family Talk materials. For each one, please tell me whether you Strongly agree, agree a little, disagree a little or strongly disagree with the statement. Let’s start with...

  15. Parent Attitudes Among those that have used materials Source: 2007 Family Talk About Drinking Study, Data Development Worldwide. Q14a. I’m going to read you some things that other people have told us about the Family Talk materials. For each one, please tell me whether you Strongly agree, agree a little, disagree a little or strongly disagree with the statement. Let’s start with...

  16. Parent Attitudes Percent who “strongly agree” Source: 2007 Family Talk About Drinking Study, Data Development Worldwide. Q14a. I’m going to read you some things that other people have told us about the Family Talk materials. For each one, please tell me whether you Strongly agree, agree a little, disagree a little or strongly disagree with the statement. Let’s start with.. * Among those who received video (n=53).

  17. Parent Attitudes Percent who “agree” Source: 2007 Family Talk About Drinking Study, Data Development Worldwide. Q14a. I’m going to read you some things that other people have told us about the Family Talk materials. For each one, please tell me whether you Strongly agree, agree a little, disagree a little or strongly disagree with the statement. Let’s start with... * Among those who received video (n=53).

  18. Recommended Family Talk Materials To Other Parents Source: 2007 Family Talk About Drinking Study, Data Development Worldwide. Q14b. Since receiving the materials, have you recommended the Family Talk materials to other parents?

  19. Source of Awareness About Family Talk Program Source: 2007 Family Talk About Drinking Study, Data Development Worldwide. Q1. How did you originally find out about the Family Talk program?

  20. Reasons For Requesting Family Talk Materials Source: 2007 Family Talk About Drinking Study, Data Development Worldwide. Q3. Please tell me one or two major reasons why you requested them? Base: All

  21. Reasons For Requesting Family Talk Materials (cont’d.) Source: 2007 Family Talk About Drinking Study, Data Development Worldwide. Q3. Please tell me one or two major reasons why you requested them? Base: All

  22. Usage Of Family Talk Materials Source: 2007 Family Talk About Drinking Study, Data Development Worldwide. Q6. About how many times did you use the Family Talk information, if any, in the past month? Q6a. And about how many times, if any, would you say you used the information in the last three months? Q6b. And, how many times, if any in the past six months? Q7. And about how long have you had the materials?

  23. Whether Received and Watched Family Talk Videotape Whether Received Family Talk Video Whether Ever Watched Family Talk Video Base: All Base: All received videotape Source: 2007 Family Talk About Drinking Study, Data Development Worldwide. Q9. Did you receive a videotape along with the Family Talk Parent Guide? Q10. Did you ever watch the video? B=205 *Based on TR

  24. Reasons For Not Watching Videotape Source: 2007 Family Talk About Drinking Study, Data Development Worldwide. Q10a. Why didn’t you watch the video? Base: All received videotape, but have not watched it: n = 120

  25. Whether Watched Family Talk Videotape With Children Base: All watched videotape Source: 2007 Family Talk About Drinking Study, Data Development Worldwide. Q12. Did you ever watch the video with your child or children? Base: Have watched videotape, n=80

  26. Number Of Times Watched Family Talk Video With Children Source: 2007 Family Talk About Drinking Study, Data Development Worldwide. Q13. Approximately how many times have you watched it with your child or children? n=53

  27. Preferred Method For Receiving Family Talk Materials Source: 2007 Family Talk About Drinking Study, Data Development Worldwide. Q15. I’m going to read you five different ways Family Talk About Drinking materials might be provided. Please tell me which one would you most prefer? And, which method would you 2nd most prefer?

  28. Reasons For Preferring Family Talk Materials Via Printed Booklet* Source: 2007 Family Talk About Drinking Study, Data Development Worldwide. Q15a. Why is ……your 1st most preferred method? Base: The 24% that mentioned printed booklet as most preferred choice: n = 59 *Caution Small Base Size

  29. Reasons For Preferring Family Talk Materials Via DVD Source: 2007 Family Talk About Drinking Study, Data Development Worldwide. Q15a. Why is ……your 1st most preferred method? Base: The 50% that mentioned DVD as most preferred choice: n = 123

  30. Demographic Profile Source: 2007 Family Talk About Drinking Study, Data Development Worldwide.

  31. Demographic Profile Source: 2007 Family Talk About Drinking Study, Data Development Worldwide.

  32. Technology Ownership Source: 2007 Family Talk About Drinking Study, Data Development Worldwide.

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