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Television: Unbeatable with or without the WGA disruption

Television: Unbeatable with or without the WGA disruption. Television Viewing Unaffected by Writers’ Strike. Analysis:

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Television: Unbeatable with or without the WGA disruption

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  1. Television: Unbeatable with or without the WGA disruption

  2. Television Viewing Unaffected by Writers’ Strike • Analysis: • comparison of average minute audience (AMA) and weekly viewing hours based on THE industry currency (BBM/NMR meter data) for the weeks of the writers’ strike vs. the same period last year for the key marketing target groups of Adults 18-49 and 25-54 • Key Results: • AMA levels and weekly hours are either consistent or slightly higher than the year prior with the single exception of the Canadian Digital Specialty sector where growth is 22%+ depending on the daypart and target group

  3. Average Minute Audience (000) Total Canadian Commercial Television A18-496A-6A A18-496P-11P A25-546A-6A A25-546P-11P Source: BBM Nielsen Media Research; National meter data Nov.05/07 – Jan.13’08 compared to Nov.06/06 – Jan.14/07

  4. Average Minute Audience (000) Canadian Conventional Television A18-496A-6A A18-496P-11P A25-546A-6A A25-546P-11P Source: BBM Nielsen Media Research; National meter data Nov.05/07 – Jan.13’08 compared to Nov.06/06 – Jan.14/07

  5. Average Minute Audience (000) Canadian Analog Specialty Television A18-496A-6A A18-496P-11P A25-546A-6A A25-546P-11P Source: BBM Nielsen Media Research; National meter data Nov.05/07 – Jan.13’08 compared to Nov.06/06 – Jan.14/07

  6. Average Minute Audience (000) Canadian Digital Specialty Television A18-496A-6A A18-496P-11P A25-546A-6A A25-546P-11P Source: BBM Nielsen Media Research; National meter data Nov.05/07 – Jan.13’08 compared to Nov.06/06 – Jan.14/07

  7. Average Weekly Hours Viewed(per capita) Total Canadian Commercial Television A18-496A-6A A18-496P-11P A25-546A-6A A25-546P-11P Source: BBM Nielsen Media Research; National meter data Nov.05/07 – Jan.13’08 compared to Nov.06/06 – Jan.14/07

  8. Average Weekly Hours Viewed(per capita) Canadian Conventional Television A18-496A-6A A18-496P-11P A25-546A-6A A25-546P-11P Source: BBM Nielsen Media Research; National meter data Nov.05/07 – Jan.13’08 compared to Nov.06/06 – Jan.14/07

  9. Average Weekly Hours Viewed(per capita) Canadian Analog Specialty Television A18-496A-6A A18-496P-11P A25-546A-6A A25-546P-11P Source: BBM Nielsen Media Research; National meter data Nov.05/07 – Jan.13’08 compared to Nov.06/06 – Jan.14/07

  10. Average Weekly Hours Viewed(per capita) Canadian Digital Specialty Television A18-496A-6A A18-496P-11P A25-546A-6A A25-546P-11P Source: BBM Nielsen Media Research; National meter data Nov.05/07 – Jan.13’08 compared to Nov.06/06 – Jan.14/07

  11. Efficacy of Television Advertising • omniVU Survey: • Monthly telephone survey of a representative sample of 1000 adult Canadians. • Questions specified on each slide • Key results: • Canadian consumers stated that television outperforms all other major media by a margin of five to one or greater in terms of the advertising effectiveness measures of “most influential”, “most powerful”, “most persuasive”, and “most engaging”

  12. Most Influential Advertising% Adults 18-49 Q: Which ONE media source carries advertising that you believe to be the most influential? Source: 2007 BBM Analytics omniVU survey

  13. Most Powerful Advertising% Adults 18-49 Q: Which ONE media source carries advertising that you believe to be the most powerful? Source: 2007 BBM Analytics omniVU survey

  14. Most Effective Advertising% Adults 18-49 Q: Which ONE media source carries advertising that you believe to be the most effective? Source: 2007 BBM Analytics omniVU survey

  15. Most Persuasive Advertising% Adults 18-49 Q: Which ONE source media carries advertising that you believe to be the most persuasive? Source: 2007 BBM Analytics omniVU survey

  16. Most Engaging Advertising% Adults 18-49 Q: Which ONE media source carries advertising that you believe to be the most engaging? Source: 2007 BBM Analytics omniVU survey

  17. Most Influential Advertising% Adults 25-54 Q: Which ONE media source carries advertising that you believe to be the most influential? Source: 2007 BBM Analytics omniVU survey

  18. Most Powerful Advertising% Adults 25-54 Q: Which ONE media source carries advertising that you believe to be the most powerful? Source: 2007 BBM Analytics omniVU survey

  19. Most Effective Advertising% Adults 25-54 Q: Which ONE media source carries advertising that you believe to be the most effective? Source: 2007 BBM Analytics omniVU survey

  20. Most Persuasive Advertising% Adults 25-54 Q: Which ONE source media carries advertising that you believe to be the most persuasive? Source: 2007 BBM Analytics omniVU survey

  21. Most Engaging Advertising% Adults 25-54 Q: Which ONE media source carries advertising that you believe to be the most engaging? Source: 2007 BBM Analytics omniVU survey

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