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More People . More Affordable . Extremely Effective .

More People . More Affordable . Extremely Effective. More P eople. More Affordable. 93% of Americans listen to radio every week CCM&E delivers over 18M consumers in San Diego, MORE than any TV outlet!. Extremely E ffective.

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More People . More Affordable . Extremely Effective .

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  1. More People. More Affordable. ExtremelyEffective. More People. More Affordable. • 93% of Americans listen to radio every week • CCM&E delivers over 18M consumers in San Diego, MORE than any TV outlet! Extremely Effective. • TV pricing has tripled in the last two decades, have your results? • Improve your TV ROI by expanding your campaign’s reach and frequency for less money • Maximize the only broadcast medium not allowing your ads to be DVR skipped • Change consumer purchasing behavior closest to their point of purchase and during prime shopping hours through CCM&E • Win consumer trust and activation via San Diego’s favorite local celebrities like Jesse Lozano, Delana, Frankie and Geena, Bob and Coe, The Rock 105.3 show, Chip Franklin & Chris and Ben.

  2. Today, we are MORE than radio We providethe best contentwhen, where & howour consumers want it.

  3. CCM+E Reaches More People Weekly In Your Local Market ADULTS 18+ WEEKLY SAN DIEGO REACH Source: Scarborough R2 2012, Aug11-Jul12, San Diego DMA, Adults 18+. Radio and Broadcast TV based on past week’s usage

  4. TV Reach Is Reduced Due To Extensive DVR Use ADULTS 18+ WEEKLY SAN DIEGO REACH Source: Scarborough R2 2012, Aug11-Jul12, San Diego DMA, Adults 18+. Radio and Broadcast TV based on past week’s usage

  5. And 81% Of Them Are Not Seeing Your Commercials Almost every time commercials come on “How often do you fast-forward or skip through the commercials when you watch time-shifted programming recorded from your DVR?” Most of the times Some of the times Usually watch the commercials “The No. 1 TV NetworkIs Now The DVR” – TVGuide.com Base: Have a digital video recorder and watch time-shifted TV at least half the times TV is watched Source: TVGuide; Arbitron Edison Infinite Dial: 2012

  6. How can Clear ChannelMedia & Entertainmentimprove your television ROI?

  7. Reallocating TV Spend To Radio Increases Reach But Not Spend CAMPAIGN AVERAGE WEEKLY REACH +8% Original TV Schedule 5% Shifted to Radio 10% Shifted to Radio 15% Shifted to Radio +15% +28% +16% +24% +15% +18% Source: MBI Touchpoints TM

  8. Daytime Radio Is A Compliment To Nighttime TV Radio peaks at times less available to TV Radio delivers higher peak reach Source: TV HH, Nielsen May 2011; wkly Radio Arbitron RADAR 108; DVR, Nov, 2010 NielsenWire; Cable & ADS July 2011 Nielsen Report; iPods/MP3s and Social Net Usage Edison Media Infinite Dial: 2011

  9. Improve consumer recall & activationUse RADIO to remind consumers to act on your TV message from last night 5 AM 6 AM 7 AM 8 AM 9 AM 10 AM 11 AM 12 PM 1 PM 2 PM 3 PM 4 PM 5 PM 6 PM 7 PM 8 PM 9 PM 10 PM 11 PM 12 PM 1 AM 2 AM 3 AM 4 AM Radio’s consumption peaks TV’s peaks Reach your consumersclosestto their point of purchase Source: TV HH, Nielsen May 2011; wkly Radio Arbitron RADAR 108; DVR, Nov, 2010 Nielsen Wire; Cable & ADS July 2011 Nielsen Report; iPods/MP3s and Social Net Usage Edison Media Infinite Dial: 2011

  10. Radio reaches consumers at the right time, right before they buy • 90% of purchasing decisions are made the day of the purchase, 70% just prior to the purchase • 82% of all shopping trips are unplanned shopping – no one knows what’s for dinner until they’re on the way home • 72% of drivers frequently or sometimes shop on their way home from work • 95% of working people listen to the radio during the day and/or in their cars on the way home each week Source: RADA R, December 2011, Persons 12+, Mon-Fri 6AM -7PM, Weekly Cume Winter 2012

  11. Proof of Performance Proven, relevant case studies Client testimonials

  12. CCM+E Delivers AMore Personal Experience And Drives Engagement CAMPAIGN SUMMARY PROVEN ENGAGEMENT • Mossy Nissan wanted to increase Facebook likes, using on-air talent and online CCM+E assets • Campaign drove users to the Facebook page by offering Comic-Con tickets 675%+ increase Source: NY market case study

  13. KIA Quadrupled Sales With An Integrated CCM+E Campaign INTEGRATED CCM+E, TV, PRINT Campaign WITH PREMIER KIA RESULTS: 4x WEEKLY TARGET ACHIEVED WITHIN ONE WEEK Weekly Sales Goal 63x PremierKIA’s Best Sale Ever POST CAMPAIGN 15x PRE CAMPAIGN

  14. With unique optionsto stand-out We offer various spot lengths to accommodate various length messages :120’s :90’s :60’s :30’s :15’s We offer Market Road Blocks with ads airing simultaneously across multiple stationsin one or moremarkets. We offer fixed break positions within stop set 14

  15. Big Names are Taking Advantage of The CCM+E Asset Portfolio

  16. CCM+E Can Design A Custom CampaignTo Meet Your Needs

  17. CCM+E San Diego Can Help Make Your Advertising More Effective • Give us an assignment so we can earn and grow your business • I’m available to answer questions, provide ideas and information at any time:Sean Johnson Vice President of Sales CCM+E San Diego1-858-522-5440seanjohnson@clearchannel.com

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