More Effective Retail Communication

1. More Effective Retail Communication You want to be successful in the retail market and to do this you NEED to form a strong bond with your customers. The key to maintaining loyal customers is by using engaging and consistent communication. At GuihenJones we can help. It doesn’t matter if you are a small retail business or a large business, connecting with customers is challenging but our creative marketing agency can help. How do you communicate with your customers? ● Personalised email newsletters: Emails are always a perfect way to get your retail information out there and they can be so easily personalised. Retail promotional emails can be sent to your customers based on their unique preferences. Make your content brief and to the point and always include a subject line and your companies branding. Coupons also draw customers into your store which in turn increases business and they can be emailed out to customers quickly. ● Hold Exclusive Contests: Everyone likes to have a chance to win something and contests are a great way to re- engage with old customers who may not have been in your store recently while reaching out to new customers. Retail marketing strategies are important – on social media tweets and contest posts often go viral – automate your social media so contest messages and communication can be posted during the course of the contest. Hold contests that are only available to users of social media – it’s the perfect way for people to re-tweet your content, follow you and like your face book page. ● Text Message Coupons: At GuihenJones we know people carry their phone with them everywhere, and most text messages are usually opened within 5 minutes of being received. Text message coupons are the perfect retail marketing strategy to bring customers into your store, the coupons can be scanned right from their phone so there is no need to print the coupon out. It’s easy to

2. get customers to sign up – provide links on your website and social media pages or forms in-store. Marketing services such as text messages are easily to personalise and updates can be automated. ● Run Surveys: By holding regular surveys you will be able to find out what your customers are thinking – what products or services you offer that they do and don’t like how they would like to be contacted etc. Retail marketing services can easily create surveys with answers collected automatically and stored in your customer’s profile. You can then analyse the results. Thanks to the feedback received you can improve your services or products and work on better customer care and communication. Connecting with customers through retail marketing agencies boosts customer loyalty and interaction. Presented By GuihenJones