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Administrative Toolkit OCM Brown Bag Workshop

Administrative Toolkit OCM Brown Bag Workshop. Suzanne Smith ssmith3@gru.edu. Successful Branding.

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Administrative Toolkit OCM Brown Bag Workshop

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  1. Administrative ToolkitOCM Brown Bag Workshop Suzanne Smith ssmith3@gru.edu

  2. Successful Branding • A successful brand is much more than a logo or a color scheme. It also includes everything we say about ourselves, the images we use, even how we treat our faculty, staff, students, patients, alumni, friends and visitors. • How we present ourselves and how we communicate to our audiences creates the public perception of our university. • Our brand should be built upon, and directly reflect, the university’s mission, vision and values.

  3. GRU Mission Our mission is to provide leadership and excellence in teaching, discovery, clinical care, and service as a student-centered comprehensive research university and academic health center with a wide range of programs from learning assistance through postdoctoral studies.

  4. Our Values • Collegiality • Inclusivity • Compassion • Integrity • Excellence • Leadership

  5. Why is your role so important? • In many cases, YOU are the first and last point of contact with the organization • YOU develop most, if not all, of our documents, presentations and handouts • YOU are a decision maker – YOU decide if the information is branded correctly or incorrectly

  6. YOU are a champion of our brand!

  7. What is our identity?

  8. University Logos

  9. Health System Logos

  10. Athletic Logos

  11. Helpful Tools • GRU/GRHS Brand Guidelines • GReport • PAWS – Employee Intranet • GRU/GRHS Facebook/Twitter Accounts • Office of Communications & Marketing (OCM)

  12. Brand Guidelines • Download the complete set of brand guidelines at www.gru.edu/ocm

  13. GReport • Check your email every Wednesday for the latest updates • Sign up at report.gru.edu/email • Post your events at report.gru.edu/gru-report-announcements

  14. PAWS (Portal and Web Services) • http://paws.gru.edu • Click on Departments • Click on Communications & Marketing • Click on Templates

  15. Templates available on PAWS Power Point Report Covers Electronic Letterhead Sign-In Sheets Agendas Spine Covers Itineraries Letterhead Guides Meeting Minutes Fax Cover Sheets Shipping Labels Mailing Labels

  16. How do you get connected? • facebook.com/GeorgiaRegentsU • facebook.com/GRMedCenter • facebook.com/GAChildrens • twitter.com/GeorgiaRegents • twitter.com/GRMedCenter • twitter.com/GAChildrens

  17. OCM Support Services • Media relations/Media training • Marketing, branding and advertising • Community relations • Web communications • Publications/Collateral • Social media • Editorial support • Videography • Photography • Speakers’ Bureau • Trademark licensing • History and Museums

  18. Thank you! Questions?

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