1 / 12

WSFF Fit For Women 2011

WSFF Fit For Women 2011. Cliff Simms – Sports Consultant East Midlands Conference Centre, Nottingham Gloucester Rugby Club, Gloucester 28 th & 30 th March, 2011. Sporting Equals Strategy.

issac
Download Presentation

WSFF Fit For Women 2011

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. WSFFFit For Women 2011 Cliff Simms – Sports Consultant East Midlands Conference Centre, Nottingham Gloucester Rugby Club, Gloucester 28th & 30th March, 2011

  2. Sporting Equals Strategy Raise awareness and understanding of the needs of black & minority ethnic {BME} and emerging communities within sport and physical activity: • Grow – increase number of people participating • Brokerage & Engagement – identify, support and develop • Resources – insight, understanding and training

  3. Key Issues • The BME population is growing and changing significantly in the UK as a whole • No “one size fits all” solution • Low levels of BME female involvement in sport at all levels (schools, recreational, clubs) • Lack of awareness, myths and prejudice hinder engagement

  4. Social and Economic Communications Research/Insight BME Attitudinal Increase BME Women Girls In Sport & Physical Activity Cultural Awareness/Training Organisational BME Empowerment Resource Development Barriers & Core Functions

  5. Sporting Equals Impact • BME participation is increasing • Increased profile of BME Sports women • NGB engagement starting to bear fruit E.g. British Cycling’s Sky Ride programme • Research/Insight • Community Engagement • Ethnic Media

  6. Case study Payoshni Mitra

More Related