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“Building A Better Bid†U.S. Census Bureau Experience. Thanks to Ellen Weiser National Institute of Standards and Technology (NIST/U.S. Dep’t of Commerce A Fellow Fed and Member of CMMA!. Special Considerations for Government Procurement.
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“Building A Better Bid”U.S. Census Bureau Experience • Thanks to Ellen Weiser • National Institute of Standards and Technology • (NIST/U.S. Dep’t of Commerce • A Fellow Fed and Member of CMMA!
Special Considerations for Government Procurement • FAR (Federal Acquisitions Regulations) regulates govt. procurement • Agency approaches may differ • Must work with procurement office (find a friend)
The FAR states that when preparing statements of work: • “Agencies shall, to the maximum extent practicable-describe the work in terms of the required results rather than either ‘how’ the work is to be completed or the number of hours to be provided.” • Federal Acquisition Regulation, Section 37.602 (b), http://acquisition.gov/far/index.html
Performance-Based Contracting Govt. decides what performance or service they want….contractor decides how to get there. • As opposed to design-based • Affects how bid specifications are written
Performance-Based Contracting • Why Use It? • Holds contractor accountable to END results • Encourages creativity
Example: RFP covering production of VNR’s (March 2004) • SOW states: • “Objectives of this VNR campaign are to increase awareness of the work of the U.S. Census Bureau….”
Example: RFP covering production of VNR’s (March 2004) • SOW lists two goals: • Accomplish placement of VNR’s… • Establish baseline targets of viewers, airings and placements…
Example: RFP covering production of VNR’s (March 2004) • SOW Specific Tasks Intro: • “Contractor shall be responsible for developing a comprehensive (yearly) plan to line produce…etc.”
Example: RFP covering production of VNR’s (March 2004) • SOWSpecific Tasks includes: • “Recommend/develop” • “Perform standard research” • “Place pitch calls” • “Recommend improvements…”
Example: RFP covering production of VNR’s (March 2004) • SOWResources: • “Contractor shall supply all labor, production facilities, … and all related services as required.”
Example: RFP covering production of VNR’s (March 2004) • SOW Work Procedures: • Census Bureau shall provide data…. and clearance of material • Contractor shall collaborate with Census Bureau …and provide materials for review
Example: RFP covering production of VNR’s (March 2004) • End Results for this set of VNR’s: • Consistent 200-plus total airings, including all major markets • 12-million viewers minimum