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Daniel Dufour, Census Marketing Division, STC Robert Parenteau, Geography Division, STC

Daniel Dufour, Census Marketing Division, STC Robert Parenteau, Geography Division, STC Mary-Lynne Reid, Census Operations Division, STC Paul Schwets , Census Operations Division, STC June 2004. Agenda. 1. Content Census Update 2006 Census context Previous consultation

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Daniel Dufour, Census Marketing Division, STC Robert Parenteau, Geography Division, STC

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  1. Daniel Dufour, Census Marketing Division, STC Robert Parenteau, Geography Division, STC Mary-Lynne Reid, Census Operations Division, STC Paul Schwets, Census Operations Division, STC June 2004

  2. Agenda 1. Content Census Update • 2006 Census context • Previous consultation • Content determination 2. Census Dissemination Consultation • Geography products and services line • Census products and services line 3. Other issues 4. Timelines

  3. 2006 Census Context • Extensive operational changes • Mailing out of the questionnaires • Mail back to one central data processing centre • Answering public expectation for an Internet option • Increasing usage of automated methodologies • Risk-management • Major changes to other aspects of the census are not anticipated • Census Test taking place in 2004

  4. Sites: Atlantic, Quebec and Prairies Regions About 270,000 dwellings and 650,000 persons 2004 Census Test Purposes : Exercise the key processes and systems Assess areas of greatest change Validate planning assumptions Conduct response channel analysis (paper, Internet) Identify problems and issues Test proposed 2006 Census questionnaire content 2004 Census Test

  5. 2006 Census Content Consultation Approach • Objective: Identify users’ emerging data needs but also increase users’ awareness of alternative data sources • About 800 comments were submitted: • 60% of comments on Content • 15% of comments on Geography • 15% of comments on Dissemination • Remainder of the comments on other topics, such as collection • “2006 Census Content Consultation Report” now available

  6. Content Determination • Drivers for content changes: • Results of Consultations • Certification of 2001 data • Legislative requirements • Considerations for content changes: • Comparability over time • Response burden • Data quality • Data relevance • Costs of the change • Other data sources available

  7. Many rounds of testing: 40 content changes tested (new or modified questions, new data fields or response categories, new instructions or examples) Changes considered but that will not be part of the 2004 Census Test : Aboriginal Identification on the short form questionnaire Duration of Journey to Work General Health Status Hourly Wage Rate Many other changes were tested and will be in the 2004 Census Test “Qualitative Testing Results Report” will be made available in May 2004 Content Determination

  8. 2004 CT: Same-sex couples • Same-sex couples marriage: it is important to test quantitatively an option that will accommodate the legislative situation in Canada as of Census Day 2006 • Several options presented for testing: the option retained was based on a processing cost/benefit analysis • For 2004 Census Test, using new response categories: • Opposite-sex spouse or common-law partner of Person 1 • Same-sex spouse or common-law partner of person 1

  9. Data quality issues with previous census data A post-censal Ethnic Diversity Survey was conducted in 2002 to obtain better information on how Canadians with different backgrounds interpret their ethnicity New question to measure more directly the ethnic or cultural origins of the respondent’s ancestors was asked in the EDS and will be tested for census test “What were the ethnic or cultural origins of this person’s ancestors?” 2004 CT: Ethnic Origin

  10. 2004 CT: Education • Data quality problems, issue of relevance, and emerging data needs to be met on education • Following testing, new module proposed on education: • Drop question on “years of schooling” to collect more detailed information on education credentials • Provide more information on the growing component of non-university post-secondary education • Refine the wording of school attendance question to specify the type of institution attended • Add a new question on province/territory or country where the highest level of education was obtained • Change the classification system from Major Field of Study to Classification of Instructional Program Typology (CIP)

  11. To increase data quality and reduce respondent burden Many rounds of focus groups were performed to develop the question: option well received and well understood Public Opinion Research conducted suggests that more than half of Canadians are likely to consent New question on Income module: “Does this person give Statistics Canada permission to use the income information already available in his/her income tax files for the year ending December 31, 2003?” Two questions added: child tax benefits and income tax paid 2004 CT: Tax option

  12. Question is needed to provide information required by a potential amendment of the Statistics Act Three options were tested in focus groups and the question was well received and well understood The vast majority of respondents preferred to know how and/or why the information would be released New question on release of personal information: “Does this person agree to make his/her 2006 Census information available for public release in 2098 (92 years after the census)?” 2004 CT: Personal information release

  13. Geography Products and Services Line

  14. Geography Overview • Many changes introduced in 2001 • Added blocks, dissemination areas, MIZ, SAC, previous Census CSD and rounded block counts • Moved to NAD 83 • Primary reliance on Internet to deliver • Earlier release • Dropped block face and postal code counts products • Minimum change anticipated for 2006 • Product line should be similar • Digest 2001 changes • Want to build on 2001 success • Time and budget constraints

  15. 2006 Concepts &Maintenance Decisions • Census Metropolitan Areas entry threshold Census Agglomeration assumes the status of a CMA if it attains a total population of at least 100,000, of which 50,000 or more live in the urban core • Designated Place Expand the DPL program within limits of production window; new criteria: boundary to respect 2001 blocks, not allowed to straddle CSD limits, population greater than 100 • Block Improvements Improve block delineation by following visible features, splitting ugly blocks with larger populations, improving on compactness • Dissemination Areas Fully apply nation-wide, improve delineation of existing 2001 DAs using factors (where feasible) such as consistent population range, compactness, accessibility and DA boundaries that follow visible features

  16. User’s feedback • Continue to have quality paper maps available • Improve accessibility of maps on the Internet by making downloading and printing easier • Ensure that representative points do not fall in water • Continue to produce GeoSuite • Add the capability to GeoSearch to make queries by geographic code, and enlarge the map view • Improve the accessibility of data on small geographic areas for use in custom area creation • Provide more or better correspondence files for improvements to historical comparability

  17. 2006 Products & Services Decisions • Representative points • Representative points will fall on land in 2006 • Representative points for DAs will be weighted by block populations • Block geocoding • The lowest level of geography available for geocoding for the 2006 Census will be the block – no block-face offered • Block geocoding based on a standard area • Eliminates residual block population issues • Better confidentiality control • Sub block no longer required for collection mail-out

  18. 2001 Geographic Products • Population and dwelling counts – data were released on the Internet, E-shelf, in GeoSuite and GeoSearch • What can we do better? • Did block population and dwelling counts generally satisfy users’ needs for small area counts? • Reference maps – over 7,000 reference maps were produced for the 2001 Census • What can we do better? • Is print on demand a satisfactory option for users wanting paper maps? • Cartographic Boundary files • What can we do better? • What format is preferred?

  19. 2001 Geographic Products • Road network files/Skeletal road network files • What can we do better? • Do users foresee the need for the RNFs to be GPS accurate and why? • Were users aware of the Poly ID and if so, did they find it useful? • Is there a need for skeletal road network files? • Postal Code Conversion File/Postal Code Federal Riding File • What can we do better? • Were the additional block linkages useful or a distraction? • Are multiple linkages for a postal code useful?

  20. 2001 Geographic Products • GeoSearch/GeoSuite • What can we do better? • Is thematic mapping a priority over other enhancements to Geosearch like a code lookup and larger map views? • Would users be satisfied if GeoSuite were only available on the Internet as a linked/integrated service to GeoSearch? • Geographic Services – includes custom mapping, custom products and geocoding • What can we do better? • Were users aware of the services available?

  21. 2006 Proposed Directions • Continued focus on the Internet • Want to build on the success of 2001 Census, further development of infrastructure, Internet systems and key applications • Are we focusing too much on the Internet as a delivery medium for geography products ? • Timeliness • Planning to release 2006 spatial products in advance of the comparable release dates for the 2001 Census • Distinct separation from the population and dwelling release which would follow later

  22. 2006 Proposed Directions • Streamlining product line where possible; to eliminate low volume products, to achieve production efficiencies with related products and to improve the relevance and use of the products • Would users be satisfied if GeoSuite was integrated with GeoSearch and only available on the Internet? • Would users be satisfied if only CBF with separate water layers from the boundaries were created for 2006? • If the Boundary Files were released based on a core set of boundaries, would users be capable, using GIS software, to derive higher levels of geographies? • Other suggestions for product rationalisation?

  23. 2006 Proposed Directions • Implementing Standards • Use emerging standards for format, metadata, etc. • Pricing • The geography infrastructure to support the census will be based more and more on information supplied by other agencies (common national geographic infrastructure) • A key element will be free access and redistribution of the infrastructure • If all standard geographic boundaries were freely available on the Internet would users make more use of Census data? • Other comments on pricing?

  24. 2001 Census of Population Products and Services Line

  25. Disseminated to Date… • As of May 3, 2004 … over 783 Census standard products disseminated for 21 topics across 8 major releases. Includes: • Close to 629 topic-based tabulations … large majority of which are available to general public free of charge via the Internet and through Depository Services Program - Libraries • 87 Profile components; complete cumulative Profile for 9 levels of geography; Dissolved CSD Profile; Federal Electoral District Profile (both 2001-301 and 2003-308 representation orders); special SAC/MIZ Profile and Highlight Table • 4 Specialty Internet Products (models): Community Profiles, Aboriginal Population Profile – EXCEL and Beyond 20/20 bundle versions, Federal Electoral District Profile, Provincial/Territorial Profiles

  26. Disseminated to Date… • Aboriginal Peoples of Canada and Portrait of Official Language Communities in Canada, on CD-ROM • 15 Census Analysis Series documents • 17 Internet Highlight Tables • 14 key Reference Products • 34 Print Profile publications

  27. Still to be Released… • 2 additional reinstated topic-based tabulations for Income • 11 Technical Reports • 2001 Public Use Microdata Files on CD-ROM (3) – ASCII (Individuals – end of November 2004 … Households and Families to follow) • Customer Services to release the Remote Data Access Service (pilot project with selected users underway - to be completed within a year); will be opened up on a cost-recovery basis following pilot test

  28. Feedback Received Thus Far… • Dissemination to the general public WITHOUT Internet access - be mindful, keep print, get more “understandable” data out to the general public through the media • More products for free • Earlier release dates • Push to incorporate other STC data sources into the Community Profiles (i.e. Health, Justice, Education) • Expand the content of Profile products • Keep the Dissolved CSD program • Pay close attention to geographical changes: understand 2001 was transition year; try to keep geo concordance from one Census to another stable

  29. Feedback Received Thus Far… • Analysis Series data must match with standard products … expand content and number of articles beyond day of release • Historical data – get key products (i.e. 1991 and 1996 Profiles) up on the website • Hold historical comparability and avoid changing concepts and confidentiality rules mid-cycle and from one census to another • Reference Products – remain the same but manage updates; continue and expand “plain language” initiatives • Better integrate content of semi-custom and target group profiles to standard profile products • Expanded support for our partners/stakeholders … Census training (i.e. Concepts)

  30. Your Feedback on Census Releases… Census Releases – standard products and analysis released via The Daily and the Internet by topic. There was extensive collaboration in 2001 with media partners (advanced preparation of storylines, customized templates, articles, regional analysis, etc.). • Were users well informed of the 2001 Census release schedule and how to access census data? • Was it clear that certain tabulations related to a release were disseminated after day of release? • Did users take notice of the increased media coverage of 2001 Census data releases? • Do users have recommendations on mechanisms for ensuring broader awareness of census data availability?

  31. Your Feedback on Reference Products… Census Preview of Products and Services; Census Dictionary; Census Catalogue; Census Standard Products Stubsets; Census Handbook; Technical Reports and User Guides • Did users find these reference products helpful? • Plain Language Text (Census Dictionary) – helpful? Expand initiative to other products? • Were users aware that these reference products were regularly updated on the Internet? Aware of formats available via the Internet? Suggestions on how to manage updates? • Technical Reports – can they be replaced by less formal user guides?

  32. Your Feedback on Standard Data Products… Topic-Based Tabulations– cross-tabulations providing a portrait of Canada on various topics (i.e. COT, BCT, SIT) • Name changes to products from 1996 and the dissemination of these products by topic … understood by users / better way to package? • July 2002 … launched “skeleton” table content for a large portion of topic-based tabulations via Census Home Page – was this useful for users? Profiles –provide a statistical overview of various geographic areas based on a large number of detailed variables … Components, complete cumulative and print series • Do users have recommendations on possible expanded content? Differing content for differing levels of geography – acceptable to users in some cases? • Did users find the addition of Urban Area and Designated Place geographical units to the Profile series useful – expand for 2006?

  33. Your Feedback on Specialty Internet Products … Specialty Internet Products – new for the 2001 Census, created mid-cycle as a result of early data user feedback and added to the standard data product line. Includes: • Aboriginal Population Profile • Statistical Area Classification Profile • Provincial and Territorial Profiles • Federal Electoral District Profile • Highlight Tables • Community Profiles (will be included under this category for 2006) • Did users find the new Specialty Internet Products helpful? • Do users have recommendations to make on the content/functionality/features of any of these products? • Where available, would users be interested in obtaining the underlying database of any of these Specialty Internet Products as a standard product? Discussion of options …

  34. Your Feedback on Other Dissemination Issues… Communication of Updates and Revisions – via “Census Communiqué” module of website. Enhancements to this module are being explored.   • Were users aware of the content and presentation of information stored within the Communiqué module? • Are users able to find the data revisions required for their use of census data? • Do users have comments or suggestions to make on the process for notification of updates? Supporting Information (Metadata)– for the 2001 Census, more user-friendly terminology was introduced to assist users with census data - more technical documentation was also maintained • Do users feel that too little or too much information is provided with data products? • Is this information easy to locate? Is it easy to understand?

  35. Your Feedback on Census Output Media… Internet –Census Home Page … “release-centric” through eight major releases; wrap-up page featuring finding data through “search by topic” and “search by geography” • Do users have comments or suggestions to make regarding the ways the home page was designed through the major releases and following? • Are users finding the data they are looking for? Searching within Census home page and via STC’s home page? Long-term Access and Preservation–ability of a user to access historical census data • Should specific “generic” versions (e.g. ASCII files) of census tables be developed and archived? On the Internet … which products?

  36. Other issues • Private dwellings • Collective dwellings

  37. Private Dwellings - 2001 Changes & issues 2001 Changes • Conceptual change: Deletion of one criterion to classify dwelling • Operational change: Seasonal dwelling approach • Field observation: Significant growth in secondary residences 2001 Issues • Continued difficulty in applying dwelling definitions in the field • Increase in private dwelling counts: • Occupied by UR 7% • Unoccupied private dwellings 14% • Occupied by TR/FR 51% • Aggregated categories necessary for 2001 dissemination • User needs not being met by Census concepts

  38. Plans for 2006 Ensure comparability between 2001 and 2006 Apply the “seasonal dwelling strategy” in all provinces and territories for coverage of usual residents Ensure data quality Working Towards 2011 Continue work within Statistics Canada Consult with users to better understand their data requirements Evaluate experiences and results (2004 and 2006) Revise concepts, definitions and procedures Private Dwellings - Plans for 2006 & 2011

  39. Collective Dwellings - 2001 Issues & Plans for 2006 2001 Issues • Difficult to identify and classify collective dwellings (Example: seniors residences and nursing homes) • Lack of long form data for residents in some collective dwellings such as seniors’ residences Plans for 2006 • Profile Questionnaire: to enable better classification of Collective Dwellings • Data Collection: 1-in-5 sample of units in seniors’ residences to complete a long form questionnaire • 2004 Census Test will provide the opportunity to test profile questionnaire and new data collection

  40. 2006 CensusTimelines

  41. 2006 Census – Timelines • Consultations on the 2001 Census dissemination program – Feb-July 2004 • Census Test – May 2004 • Cabinet Approval – February 2005 • Present to users the proposed 2006 Census products and services line and the 2004 Census Test results – 2005 • Census Day – May 16th, 2006

  42. Thank you Daniel.Dufour@statcan.ca – Census Marketing Robert.Parenteau@statcan.ca – Geography Mary-Lynne.Reid@statcan.ca – Census Operations Paul.Schwets@statcan.ca - Census Operations For more information, please visit: http://www.statcan.ca/english/census2006/ consultation/index.htm

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